BIG NEWS TIME🥳🥳

The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.

In short, it's #newsthatworks. What @SmithGeiger found:
People don't see solutions journalism as optional in their local news coverage. It's now a must. Audiences agree that reporting on the problems and what's working to address them combine for a healthy news diet. (2/10)
Solutions journalism consistently displayed an ability to deepen understanding of an issue, and more people said it would "make them watch this station's news more often." It's not a huge margin, as you can see, but every little bit helps. (3/10)
To recap: 638 people across the U.S. were shown a story about a local problem and a story about an effective response to a problem. They were asked how they felt about each.

This one blew us away. (4/10)
It wasn't just trust. The solutions stories consistently ranked higher than the problem-focused stories in virtually *every positive metric* people were asked about. These are just a few. Maybe your newsroom wants these reactions (5/10):
We're going to go out on a limb: Interesting journalism is good. Well, solutions journalism has that covered too. (6/10)
People were asked which words "perfectly describe" the story they just watched. If you want people to think you're making thoughtful or well-crafted work, well... (7/10)
Solutions journalism showed benefits across the board - sometimes by small margins and sometimes by large ones. But what surprised us most is that it didn't seem to matter who was polled. Generally, even in a polarized environment, they all felt the same way (8/10):
You can follow @soljourno.
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