And on the note of "Trending". You'll are breaking the cycle that worked because you're buying into your own hype.

First off, 1.5M tweets doesn't equal 1.5M people, because we all know some are spamming the sh!t out of the hashtag.

So don't lose hope because "1.5M people trended the hashtag and WB still didn't greenlit a sequel" because it's just not true.

And why didn't the hashtag trend couple of days ago? Because you're abusing the algorithm. Too many trending events. Twitter works on peaks. If you trended with 1.5M a month ago it will not let you trend with 500K.

There's a differnce between "Trends for you" and actual trending. Actual trending is seen by millions and leads to news coverage and that's what you want. You will not get it with "Trends for you" which is... for you.

Zack Snyder highlighted the marketing aspect of the fandom with #ReleaseTheSnyderCut . We trended at the right times, and did cool events, and it led to news coverage. We clicked those articles and gave them a reason to keep reporting. And it kept growing.

Trending is not the deal. Twitter is small compared to Facebook and Instagram. It's about the story. And it's becoming a boring one because some of you believe we're big enough as a fandom. We're not. You're just building an echo chamber.