It is important to stop imagining growth as a series of "hacks.

At its core, growth is rigorous methodology comprising of tons of experiments, insights, and huge human psychology.

Those consumer emotional triggers that drive revenue.

Critically, startups can imagine the growth horizon in 4 key steps.

1. Fundamentally, a product that easily drives word of mouth. This means your product solve a really important problem for a growing audience.

2. Organic growth validates that adoption is decent and there’s a clear hook when customers use your product.

Don’t forget that growth is entrenched in your ability to optimizing your funnel at every step.

A/B Tests will help maximize per-user revenue.

3. Once an efficient funnel is established, now scale it gradually and carefully.

Again, be sure to experiment with every acquisition channel that might work.

You never know until you do. Prioritize too.

4. It is recommended that you rely less on Ads

WHY?

Over time, you want to build focus on sustainable, cost-efficient acquisition channels and avoid volatile costs.

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