Read on Twitter
Sometimes things don& #39;t work out as planned. Here are some insights on one of those occasions.
A client is launching a new product type totally separate from their main service offering. They haven& #39;t invested in social much.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">
A client is launching a new product type totally separate from their main service offering. They haven& #39;t invested in social much.
Organic Social Reach:
Facebook 3 posts 229 people reached
Instagram 3 posts 312 people reached
Twitter 3 tweets 435 people reached
Total reach 976
Facebook 3 posts 229 people reached
Instagram 3 posts 312 people reached
Twitter 3 tweets 435 people reached
Total reach 976
Facebook/Instagram Ads:
Ad Spend $135.65
People Reached: 4,643
Impressions 15,488
Clicks into target webpage: 166
Cost per click into the website $.82
Ad Spend $135.65
People Reached: 4,643
Impressions 15,488
Clicks into target webpage: 166
Cost per click into the website $.82
Email:
We had an 11.9% open rate or 3,024 out of a little over 28K. There were a few hundred emails the service removed due to not being in use anymore.
We had an 11.9% open rate or 3,024 out of a little over 28K. There were a few hundred emails the service removed due to not being in use anymore.
The second email blast was sent to individuals who didn& #39;t open the first email. That was 23,228 list members. This time we got an open rate of 6.2% (1,378). We received 44 clicks into the target webpage from these efforts.
Email has the highest conversion at 9.3% and social brought in the most people to the webpage but only converted 1/166.
Now we are left with which potential variables are holding back results?
Now we are left with which potential variables are holding back results?
Branching off into a new service offering with no brand reputation equaling a cold calling feel can’t be good. Pricing is also a potential issue as there are competitors much lower. Timing is also another factor as we may have started too early.
