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Sometimes things don't work out as planned. Here are some insights on one of those occasions.
A client is launching a new product type totally separate from their main service offering. They haven't invested in social much.
A client is launching a new product type totally separate from their main service offering. They haven't invested in social much.
Organic Social Reach:
Facebook 3 posts 229 people reached
Instagram 3 posts 312 people reached
Twitter 3 tweets 435 people reached
Total reach 976
Facebook 3 posts 229 people reached
Instagram 3 posts 312 people reached
Twitter 3 tweets 435 people reached
Total reach 976
Facebook/Instagram Ads:
Ad Spend $135.65
People Reached: 4,643
Impressions 15,488
Clicks into target webpage: 166
Cost per click into the website $.82
Ad Spend $135.65
People Reached: 4,643
Impressions 15,488
Clicks into target webpage: 166
Cost per click into the website $.82
Email:
We had an 11.9% open rate or 3,024 out of a little over 28K. There were a few hundred emails the service removed due to not being in use anymore.
We had an 11.9% open rate or 3,024 out of a little over 28K. There were a few hundred emails the service removed due to not being in use anymore.
The second email blast was sent to individuals who didn't open the first email. That was 23,228 list members. This time we got an open rate of 6.2% (1,378). We received 44 clicks into the target webpage from these efforts.
Email has the highest conversion at 9.3% and social brought in the most people to the webpage but only converted 1/166.
Now we are left with which potential variables are holding back results?
Now we are left with which potential variables are holding back results?
Branching off into a new service offering with no brand reputation equaling a cold calling feel can’t be good. Pricing is also a potential issue as there are competitors much lower. Timing is also another factor as we may have started too early.
