Read on Twitter
10 crazy things I’ve learned while running Facebook Ads over the past 3-4 years....
And no, I won’t mention common knowledge like “use the right objective” or “creative is king”
Technical stuff only.
Actionable advice.
LET’S GO.
///THREAD///
And no, I won’t mention common knowledge like “use the right objective” or “creative is king”
Technical stuff only.
Actionable advice.
LET’S GO.
///THREAD///
1) Live streams are the slept on creative medium, especially for larger product catalogs.
Get the business owner or influencer to run a 30-60 minute live stream reviewing and showing off the products.
Use the post ID to run a conversion campaign on it.
Watch $ pour in.
Get the business owner or influencer to run a 30-60 minute live stream reviewing and showing off the products.
Use the post ID to run a conversion campaign on it.
Watch $ pour in.
2) DPA (AKA DABBA) Catalog sales campaigns are the slept on objective.
You only need 6 products on your website to make them uber effective.
Facebook has built-in tools to create a storefront video creative that dynamically shows the best product to the most likely buyer.
You only need 6 products on your website to make them uber effective.
Facebook has built-in tools to create a storefront video creative that dynamically shows the best product to the most likely buyer.
3) The real separating factor at higher spends isn’t the website or user base as much as it is MASS creative testing.
As your business grows, so should your creative development speed.
More Ads = more opportunity to win in the auction.
Make as many as you can.
As your business grows, so should your creative development speed.
More Ads = more opportunity to win in the auction.
Make as many as you can.
4) You should never aim to have a super high ROAS, only a low CPA.
What’s the point of getting a 10X ROAS at 2k Ad Spend if you could get a 2.8X at 30k Ad Spend.
Provided, you have the inventory and logistics to handle the increased volume... of course.
What’s the point of getting a 10X ROAS at 2k Ad Spend if you could get a 2.8X at 30k Ad Spend.
Provided, you have the inventory and logistics to handle the increased volume... of course.
5) Don’t listen to Facebook reps... ever.
They’re third party outsourced marketers that have probably spent less and have minimal experience compared to you.
Not all of them are bad, don’t get me wrong.
But by in large, you’re better off hiring a proper freelancer or agency.
They’re third party outsourced marketers that have probably spent less and have minimal experience compared to you.
Not all of them are bad, don’t get me wrong.
But by in large, you’re better off hiring a proper freelancer or agency.
6) Leverage your customer success stories and testimonials as much as possible.
That means:
- Ask for reviews via email list
- Post reviews and review stars on the product page
- Use any video content for remarketing
UGC converts extremely well in most circumstances.
That means:
- Ask for reviews via email list
- Post reviews and review stars on the product page
- Use any video content for remarketing
UGC converts extremely well in most circumstances.
7) Stop being a lazy bum and whoop out your phone.
I can’t tell you the number of business owners that have LOADS of potential, but they have no idea how to create content.
The thing that most don’t realize is...
Higher production value doesn’t equal higher returns.
I can’t tell you the number of business owners that have LOADS of potential, but they have no idea how to create content.
The thing that most don’t realize is...
Higher production value doesn’t equal higher returns.
8) When you set up a new campaign, Ad Set, or Ad...
Let them RUN.
Don’t turn them off after 12 hours.
Give them a solid 2-3 days before making and sort of change.
The only exception to this rule is if you have an immense amount of data built already.
Let them RUN.
Don’t turn them off after 12 hours.
Give them a solid 2-3 days before making and sort of change.
The only exception to this rule is if you have an immense amount of data built already.
9) Always try and write the most polarizing version of copy possible.
Yes, this will get some of your Ads rejected.
Yes, it will be annoying.
But the more polarizing you are, the higher % chance someone will stop scrolling and resonate with your brand.
Yes, this will get some of your Ads rejected.
Yes, it will be annoying.
But the more polarizing you are, the higher % chance someone will stop scrolling and resonate with your brand.
10) You need to play the LONG GAME.
You’d be surprised how many E-Commerce brands don’t mind being in the red for 3/4 of the year, only to make it up BIG time in Q4.
Most of you don’t have that kind of patience.
And that’s why most of you will not succeed.
Harsh truth.
You’d be surprised how many E-Commerce brands don’t mind being in the red for 3/4 of the year, only to make it up BIG time in Q4.
Most of you don’t have that kind of patience.
And that’s why most of you will not succeed.
Harsh truth.
If you enjoyed this thread, a like and retweet would be highly appreciated.
Questions?
Leave em’ below.
Until next we meet, traveler!
L.O.A.
Questions?
Leave em’ below.
Until next we meet, traveler!
L.O.A.
