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5 deadly sins of copywriting you can’t take to your grave.
Pay attention here. Every syllable comes with a cookie.
Now, If you ask me... What are these 5 profit destroying mistakes?
/THREAD/
Pay attention here. Every syllable comes with a cookie.
Now, If you ask me... What are these 5 profit destroying mistakes?
/THREAD/
1.Forgetting to sell.
This might come as a shock to some people. But, nobody is interested in you, your products or your company.
All they are interested in is themselves... And specifically, this question.
“What’s in it for me?”
This might come as a shock to some people. But, nobody is interested in you, your products or your company.
All they are interested in is themselves... And specifically, this question.
“What’s in it for me?”
What they wanna know is how you are going to make their lives easier, simpler or better in some way.
And It’s a constant surprise to me how many, websites, ads, sales letters and brochures never go into that detail.
And It’s a constant surprise to me how many, websites, ads, sales letters and brochures never go into that detail.
2.Treating your reader like an idiot.
Describing a small discount as a fantastic saving, using a patronising tone of voice.
Or even playing lying. I see this things from time to time.
You know, they don’t work....
Describing a small discount as a fantastic saving, using a patronising tone of voice.
Or even playing lying. I see this things from time to time.
You know, they don’t work....
Worst part, they turn a prospect... possibly an interested prospect into an hostile witness.
3.Trying to be clever or showing off.
Claude Hopkins... one of the pioneers of copywriting once said “spending money was a serious business and people don’t buy from clowns”
3.Trying to be clever or showing off.
Claude Hopkins... one of the pioneers of copywriting once said “spending money was a serious business and people don’t buy from clowns”
So, avoid that temptation to write a smile inducing headline.
And speaking of headlines... that brings me to mistake number 4. Which is...
4.Lame or non existent headlines
David Ogilvy once described the headline as the ticket on the meat....
And speaking of headlines... that brings me to mistake number 4. Which is...
4.Lame or non existent headlines
David Ogilvy once described the headline as the ticket on the meat....
It’s there to draw the reader into your copy and make them salivate at the prospect of whatever it is you have got to sell them.
It’s not the place to for example... copy a photo of a contortionist and have a line that says “we’d bend over backwards to help you”.
It’s not the place to for example... copy a photo of a contortionist and have a line that says “we’d bend over backwards to help you”.
And lastly.
5.Being Boring.
You’d think this was obvious, but apparently not.
The long list of features, the history of your company, the reasons why you decided to get into widget manufacturing...
5.Being Boring.
You’d think this was obvious, but apparently not.
The long list of features, the history of your company, the reasons why you decided to get into widget manufacturing...
You might find this fantastically interesting. But, I am afraid you are alone.
What people want to know about is how you are going to improve their lives in someway. (Refer to the first sin)
What people want to know about is how you are going to improve their lives in someway. (Refer to the first sin)
To Summarise.
1.Forgetting to sell.
2.Treating your reader like an idiot.
3.Trying to be clever or showing off.
4.Lame or non existent headlines.
5.Being Boring.
These are the top 5 most deadly sins you must never commit as a copywriter.
If you avoid them wholeheartedly...
1.Forgetting to sell.
2.Treating your reader like an idiot.
3.Trying to be clever or showing off.
4.Lame or non existent headlines.
5.Being Boring.
These are the top 5 most deadly sins you must never commit as a copywriter.
If you avoid them wholeheartedly...
Your copy will convert 5-6 times more than the current rate!
If you'd like to become a well-paid Copywriter, earning monthly six-figure retainers working with foreign Clients
And you're ready to put in the work;
If you'd like to become a well-paid Copywriter, earning monthly six-figure retainers working with foreign Clients
And you're ready to put in the work;
