I just released my 10th podcast episode.

Looking back, I could have gone so much faster and have learned a lot along the way. Especially with Tech and Strategy.

Here is what I& #39;ve learned in going from & #39;never done it to & #39;creator& #39; in the last 3 months.
1: Just start!

My biggest advice first and foremost to anyone who has asked me has been this. Don& #39;t overthink it.

Your webcam and laptop mic recorded Zoom will be just fine.

Dial in the details later.
2. Don& #39;t sleep on preparation with your guests.

Know where you want to take the episode.

If you under prep, it& #39;s a huge pain to edit.

If you prepare well, it comes together post-production so much faster.
3. The name does matter.

I& #39;ve heard people say that it doesn& #39;t - from a search standpoint, I might agree.

But, I hear & #39;Modern Multifamily& #39; all the time now, and making sure you pick a name that people will remember... it helps.
4. You can absolutely edit on your own.

This is one of the biggest stressors for most people.

@DescriptApp is affordable and makes it very easy to pull together a polished episode.

I tried a ton of platforms. This was the best for me.
5. Publishing doesn& #39;t have to be hard.

Using @buzzsprout, you can very quickly publish to all major platforms.

I see a lot of folks only posting to YouTube - for a few bucks a month you can get that show everywhere.
6. You can& #39;t overpromote.

With social algorithms changing and really limiting our reach. I don& #39;t think you can promote enough.

Pro tip: use the pod as a reason to build a newsletter for more intimate promotion.

I& #39;m loving @SubstackInc for this.
7. The recording platform matters, but, can be a huge pain.

I tried a bunch of specialty platforms but ultimately use
@Zoom because everyone knows how to use it and there is ZERO fuss.
8. The guests you pick will almost always be better than the ones that come to you.

I& #39;ve been wrong a few times. But, be selective on who you invite.
If this was helpful, I& #39;d really appreciate it if you follow me
@themikewolber
.

I talk about growing businesses through Go To Market, podcasting, and business tips with a focus on technology.
You can follow @themikewolber.
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