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Customer experience
When you first launch a brand everything can be improved, especially your overall customer experience
Here are the 5 ways I improved customer experience from my first brand
Customer experience
When you first launch a brand everything can be improved, especially your overall customer experience
Here are the 5 ways I improved customer experience from my first brand
1//
Better packaging//
From these terrible little card board envelopes to satin pouches with branded ribbon and a branded card with a hand written message
From 0 to 2/3 features on an Instagram story a week just for the packaging
That's HUGE for brand awareness
Better packaging//
From these terrible little card board envelopes to satin pouches with branded ribbon and a branded card with a hand written message
From 0 to 2/3 features on an Instagram story a week just for the packaging
That's HUGE for brand awareness
2//
Grade issues & phone the high priority ones
Customer service today is by in large shit, the bar is so low because all companies want to automate and rely on tech
If something has gone drastically wrong, phone them
They will be blown away, trust me
Grade issues & phone the high priority ones
Customer service today is by in large shit, the bar is so low because all companies want to automate and rely on tech
If something has gone drastically wrong, phone them
They will be blown away, trust me
Do NOT rely on automations when emotions are involved, especially anger or frustration, a computer will only make things worse
3//
Use customer success stories in email/social media
Success comes in many forms, from the customer being over the moon with how they look, to the product being used in an amazing way
User generated content is gold dust, harness and encourage it
Use customer success stories in email/social media
Success comes in many forms, from the customer being over the moon with how they look, to the product being used in an amazing way
User generated content is gold dust, harness and encourage it
4//
If you're not tracking your customer data thoroughly with a modern CRM... email less!
Offer high quality content consistently but once or twice a monthy
Unsubscriptions are brand damaging and will happen if you spam
If you're not tracking your customer data thoroughly with a modern CRM... email less!
Offer high quality content consistently but once or twice a monthy
Unsubscriptions are brand damaging and will happen if you spam
You can increase that once you bring someone on to completely manage it and you're analysing the data thoroughly
5// Speak to you customers
If they tag you in a post, communicate with them, treat them like royalty, especially if you're new and growing
They've taken a chance on you, supported you, show your appreciation and don't forget the early birds
If they tag you in a post, communicate with them, treat them like royalty, especially if you're new and growing
They've taken a chance on you, supported you, show your appreciation and don't forget the early birds
If they fit in with your brand style, bring them on board, ask their opinion on new drops, how the marketing is being received, not many things more valuable than your actual customers thoughts
Those were the improvements I made and saw results quickly which helped word of mouth a tricky but powerful source of marketing
If you're interested in raising your brand awareness organically, my thread from yesterday covered just that
https://twitter.com/Concept2Brand/status/1386571192715329537?s=19
If you're interested in raising your brand awareness organically, my thread from yesterday covered just that
https://twitter.com/Concept2Brand/status/1386571192715329537?s=19
