I made this for myself but fellow Hollywood professionals might also find it useful: THE MOST IMPORTANT VENN DIAGRAM EVER
The problem with subtweeting is the Sunglasses Paradox. Maybe it’s called something else but whatever, it’s something I vaguely remember from sociology 101 or Comm 10 or some such class. 1/?
Imagine you’re in a crowd. You look around. People notice when you look at them. Maybe you’re shy. That makes you uncomfortable. So you put on sunglasses and now no one can see if you’re looking at them. Problem solved, right? WRONG! 2/?
Because studies show that when you wear sunglasses and people can’t track your eyes THEY ASSUME YOU’RE LOOKING AT THEM. So by donning sunglasses you’ve gone from a person or three knowing you’re looking at them to EVERYONE thinking you are. 3/?
Subtweets can be like that. You tweet something cryptic thinking you’re being sly and your target won’t know you’re talking about them but instead now all kinds of people that aren’t your target think you’re talking about them instead. 4/?
Because humans are paranoid SOBs. So now instead of insulting one person you’ve accidentally insulted dozens.

EXAMPLE: If I tweet “I once worked with an actor that was a total frat boy tool” maybe some lovely actors get upset because they think I mean them. But I don’t! 5/?
What I mean is “Kevin Sorbo sucks” but now wonderful people might feel hurt unintentionally.

Ryan, I love you and you’re the best and not the least bit frat boy like! Don’t be upset. 6/?
So never subtweet.

Just say “Kevin Sorbo sucks.”

Or don’t say anything at all. That’s probably the best path. Rise above.

But Sorbo really does suck.

The end. 7/7
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