I think we can see BTS finding a pattern that works: English single for the USA market, Korean title track, album release. They expand and reach new heights while never losing their roots. The contents of BE after Dynamite proved this to me. There is nothing to worry for

I'm assuming they'll follow that formula set by Dynamite and BE of course but I think it's fairly obvious. And like many others are saying, they've always had a set strategy and different promotion style and song style for JP releases. Same thing is occurring now for the USA

I think it just took a couple years for them to gain the foothold needed to really find their beat in the usa and figure out what will capture the GP here with a mega hit. And they'll always appeal to diehard ARMYs with their music, that's not sacrificed. Sincerity is their #1

So let’s pre-order and pre-save Butter and enjoy a new summer hit from the boys http://www.bts-butter.com