Read on Twitter
How to Master eCommerce Email Marketing Right now it's really popular to create eCommerce shops and agencys
So in this thread I'll show you how to start mastering the email game
THREAD
1/40
What you need to understand before starting
> Campaigns: A one time send to a group of contacts. Holiday or promotions
> Flows: Triggered every time a certain behavior occers, like abandoned cart.
You want at least 20% of revenue to come from email, split equal between the 2
> Campaigns: A one time send to a group of contacts. Holiday or promotions
> Flows: Triggered every time a certain behavior occers, like abandoned cart.
You want at least 20% of revenue to come from email, split equal between the 2
Sending to the full list will get you sent to spam, You need to segment the list based on engagement
Depending on how often you send, it will be different groups.
You also need to clean your list regularly to limit the cost of the list.
Now, Lets get started!
3/40
Depending on how often you send, it will be different groups.
You also need to clean your list regularly to limit the cost of the list.
Now, Lets get started!
3/40
There are 13 different flows and AT LEAST 12 different campaigns you should be using
We are not going to be talking about all of them today because it would be a too big thread for you to read
We are going to split the flows in
> Pre Purchase Flows
> Post purchase Flows
4/40
We are not going to be talking about all of them today because it would be a too big thread for you to read
We are going to split the flows in
> Pre Purchase Flows
> Post purchase Flows
4/40
We will be talking about:
- Welcome flow / Pre Purchase
- Browse Abandonment / Pre Purchase
- Back in Stock / Pre Purchase
- Customer Winback / Post Purchase
- Sunset / Post Purchase
- Bestsellers / Campaign
- Free products w/purchase / Campaign
- Referral / Campaign
5/40
- Welcome flow / Pre Purchase
- Browse Abandonment / Pre Purchase
- Back in Stock / Pre Purchase
- Customer Winback / Post Purchase
- Sunset / Post Purchase
- Bestsellers / Campaign
- Free products w/purchase / Campaign
- Referral / Campaign
5/40
Welcome Flow - NON Buyer - 4 Parts
Delivered immediately
1st email welcomes new sign ups and introduce them to the brand as well as fulfill any promises from the sign up offer.
If there is a discount promised, make sure to give it towards the top of the email.
6/40
Delivered immediately
1st email welcomes new sign ups and introduce them to the brand as well as fulfill any promises from the sign up offer.
If there is a discount promised, make sure to give it towards the top of the email.
6/40
Welcome Flow - NON Buyer
1st email should have a open rate of 70-80%
Ideal subject lines
- Welcome!
- Welcome (more info inside!)
- Welcome to [BRAND NAME]
- You’re part of the family now
- Fantastic. You are in!
Auto resend to non openers next day with new subject line
7/40
1st email should have a open rate of 70-80%
Ideal subject lines
- Welcome!
- Welcome (more info inside!)
- Welcome to [BRAND NAME]
- You’re part of the family now
- Fantastic. You are in!
Auto resend to non openers next day with new subject line
7/40
Welcome Flow - NON Buyer
2nd Email - Open Rate of 50-60%
Sent 1-2 days after 1st
This email shows why the brand is unique
Focus on
- Brand Story
- Unique Quality Standards
- Benefits of Shopping with Your Company
8/40
2nd Email - Open Rate of 50-60%
Sent 1-2 days after 1st
This email shows why the brand is unique
Focus on
- Brand Story
- Unique Quality Standards
- Benefits of Shopping with Your Company
8/40
Welcome Flow - NON Buyer
2nd Email
General subject line ideas:
- You heard it here first
- Learn more about us
- Here's our story
- Level up your [INSERT WORD] game...
Structure:
1. Why we do what we do
2. What we promise/ the difference to others
3. Shop
9/40
2nd Email
General subject line ideas:
- You heard it here first
- Learn more about us
- Here's our story
- Level up your [INSERT WORD] game...
Structure:
1. Why we do what we do
2. What we promise/ the difference to others
3. Shop
9/40
Welcome Flow - NON Buyer
3rd email - Open Rate 40-50%
Sent 2-3 days after 2nd email
Use this email to show social proof and some of the best sellers.
Focus on
- Social Proof (customer reviews, press, celebrity/brand endorsements, etc)
- Display Popular Products
10/40
3rd email - Open Rate 40-50%
Sent 2-3 days after 2nd email
Use this email to show social proof and some of the best sellers.
Focus on
- Social Proof (customer reviews, press, celebrity/brand endorsements, etc)
- Display Popular Products
10/40
Welcome Flow - NON Buyer
3rd email
General subject line ideas:
- Our customers say it best
- Have you treated yourself lately?
- The Love is Real
- Word on the street
Structure:
1. Reminder discount
2. Social proof
3. Shop
11/40
3rd email
General subject line ideas:
- Our customers say it best
- Have you treated yourself lately?
- The Love is Real
- Word on the street
Structure:
1. Reminder discount
2. Social proof
3. Shop
11/40
Welcome Flow - NON Buyer
4th email - Open Rate 30-40%
Sent 3-4 days after 3rd
Use this email to get them to follow you on socials
Focus on:
- The community element or introduce founders
Structure:
1. Welcome to family
2. Introduce founder
3. Reminder discount
4. Shop
12/40
4th email - Open Rate 30-40%
Sent 3-4 days after 3rd
Use this email to get them to follow you on socials
Focus on:
- The community element or introduce founders
Structure:
1. Welcome to family
2. Introduce founder
3. Reminder discount
4. Shop
12/40
Welcome Flow - NON Buyer
4th email
General subject line ideas:
- We're All in this Together
- Let's Get Social
- Let's Be Friends
- We're All Here for You
- Meet our Team
You should A/B test the different amount of days between the emails to see which fits your audience
13/40
4th email
General subject line ideas:
- We're All in this Together
- Let's Get Social
- Let's Be Friends
- We're All Here for You
- Meet our Team
You should A/B test the different amount of days between the emails to see which fits your audience
13/40
Browse Abandonment
This email is for people who have signed up for emails & viewed a product, but DIDN'T add to cart, get to checkout, or make a purchase.
It's 2-3 emails. Most often 2, If stats is good then a 3rd one.
You should A/B test sending after 30 min - 4 hours
14/40
This email is for people who have signed up for emails & viewed a product, but DIDN'T add to cart, get to checkout, or make a purchase.
It's 2-3 emails. Most often 2, If stats is good then a 3rd one.
You should A/B test sending after 30 min - 4 hours
14/40
Browse Abandonment
Flow filters:
- Added to cart zero times since starting this flow
- Started checkout zero times since starting this flow
- Placed order zero times since starting this flow
- Has not been in flow in last X days
15/40
Flow filters:
- Added to cart zero times since starting this flow
- Started checkout zero times since starting this flow
- Placed order zero times since starting this flow
- Has not been in flow in last X days
15/40
Browse Abandonment
1st Email
Send email with general copy about brand and products and use dynamic product code to fill in the product that customer viewed.
Structure:
Dig it? We had a hunch
Discount
Shop
16/40
1st Email
Send email with general copy about brand and products and use dynamic product code to fill in the product that customer viewed.
Structure:
Dig it? We had a hunch
Discount
Shop
16/40
Browse Abandonment
2nd email is next day
Structure:
Did you see something you liked?
Here’s a discount for 24 hours
Shop now
Free Shipping
3rd email - 22 hours after 2nd
Hey 2 hours left to use your discount
Show product
Discount Shop
The purpose:
Move down the funnel/buy
2nd email is next day
Structure:
Did you see something you liked?
Here’s a discount for 24 hours
Shop now
Free Shipping
3rd email - 22 hours after 2nd
Hey 2 hours left to use your discount
Show product
Discount Shop
The purpose:
Move down the funnel/buy
Back in Stock
This email is for those who have signed up to be notified when a product that is out of stock, is back again.
Instead of waiting for the product to get restocked, you send an email after 5 minutes with a discount to other products
18/40
This email is for those who have signed up to be notified when a product that is out of stock, is back again.
Instead of waiting for the product to get restocked, you send an email after 5 minutes with a discount to other products
18/40
Back in Stock
1st Email
Structure:
While you wait
Hey [FIRST NAME] here’s a confirmation that you’re waiting for [PRODUCT]
In the meantime here’s XX% off on our other products
Dynamic code
19/40
1st Email
Structure:
While you wait
Hey [FIRST NAME] here’s a confirmation that you’re waiting for [PRODUCT]
In the meantime here’s XX% off on our other products
Dynamic code
19/40
Back in Stock
2nd Email when the product is back in stock
Structure:
The wait is over!
Sorry for making you wait, Here’s XX% off
Grab it before it’s gone!
Claim Product
If they don't buy from this email, You send 2 follow-ups
20/40
2nd Email when the product is back in stock
Structure:
The wait is over!
Sorry for making you wait, Here’s XX% off
Grab it before it’s gone!
Claim Product
If they don't buy from this email, You send 2 follow-ups
20/40
Customer Winback
60-365 days after placing an order (depending on the type of product)
The point of this flow is to get them to place a new order or at least get in the funnel.
If they have bought again during this time, they're excluded.
21/40
60-365 days after placing an order (depending on the type of product)
The point of this flow is to get them to place a new order or at least get in the funnel.
If they have bought again during this time, they're excluded.
21/40
Customer Winback
1st email
Subject line:
- It’s been a while...
- We haven’t seen you in a while
- Just for you [FIRST NAME]
Structure:
Check out what’s new
Here’s a peak / discount
Show products
Shop now
22/40
1st email
Subject line:
- It’s been a while...
- We haven’t seen you in a while
- Just for you [FIRST NAME]
Structure:
Check out what’s new
Here’s a peak / discount
Show products
Shop now
22/40
Customer Winback
Email 2
Wait 15 days
Basically same structure
Email 3
5 days after 2nd
Structure:
Don’t wait too long.../ last chance
Discount code expiring
Show popular
Shop now
If they haven't opened any of these emails they are probably a candidate for Sunset unengaged
Email 2
Wait 15 days
Basically same structure
Email 3
5 days after 2nd
Structure:
Don’t wait too long.../ last chance
Discount code expiring
Show popular
Shop now
If they haven't opened any of these emails they are probably a candidate for Sunset unengaged
Sunset Unengaged
As I said before, we don't want a lot of people that doesn't engage on the list.
This is the breakup series. If they don't engage in this flow, they become suppressed. This is the last chance to win them back.
This flow has 2 emails.
24/40
As I said before, we don't want a lot of people that doesn't engage on the list.
This is the breakup series. If they don't engage in this flow, they become suppressed. This is the last chance to win them back.
This flow has 2 emails.
24/40
Sunset Unengaged
Filter:
Is not suppressed
Haven’t open an email in 90 days
Haven’t clicked an email in last 90 days (fail safe in case above doesn’t work as it should)
Have received over 15 email
Have not ordered in 45 days
Haven’t been on site for 45 days
25/40
Filter:
Is not suppressed
Haven’t open an email in 90 days
Haven’t clicked an email in last 90 days (fail safe in case above doesn’t work as it should)
Have received over 15 email
Have not ordered in 45 days
Haven’t been on site for 45 days
25/40
Sunset Unengaged
1st Email
Subject:
Time to say goodbye?
Structure:
You’re missing out / It’s been a while
We want to check in and make sure you get our emails, are you not interested?
We’re happy to give you a discount if you come back
Code Valid 48 hours
26/40
1st Email
Subject:
Time to say goodbye?
Structure:
You’re missing out / It’s been a while
We want to check in and make sure you get our emails, are you not interested?
We’re happy to give you a discount if you come back
Code Valid 48 hours
26/40
Sunset Unengaged
2nd Email
Wait 5 days
Subject:
This is the last email you’ll ever receive from us
Structure
You seem to be over us
We know inboxes can be a bit crowded but if you’d like to stay on the list do nothing. If you want to unsubscribe press buttom below.
27/40
2nd Email
Wait 5 days
Subject:
This is the last email you’ll ever receive from us
Structure
You seem to be over us
We know inboxes can be a bit crowded but if you’d like to stay on the list do nothing. If you want to unsubscribe press buttom below.
27/40
Sunset Unengaged
No open?
Unengaged = true
It's time to suppress them. Never delete them, you also delete the data.
If they happen to open an email, they get tagged as someone you can win back.
28/40
No open?
Unengaged = true
It's time to suppress them. Never delete them, you also delete the data.
If they happen to open an email, they get tagged as someone you can win back.
28/40
The Best Seller Campaign
Focus on 3-6 products to not overwhelm readers
Subject lines:
You need these
These best sellers are
Compliments guaranteed.
Preview texts:
These are our MUST haves
Our stuff is the COOLEST
All the best – Just for you
Now show off the goods!
Focus on 3-6 products to not overwhelm readers
Subject lines:
You need these
These best sellers are
Compliments guaranteed.
Preview texts:
These are our MUST haves
Our stuff is the COOLEST
All the best – Just for you
Now show off the goods!
The Referral Campaign
Turn your existing customers into brand evangelists.
This flow lets customers give discounts/products to a friend and receive the same thing as well. This expands your reach
You should only target customers who have been engaging with your emails
30/40
Turn your existing customers into brand evangelists.
This flow lets customers give discounts/products to a friend and receive the same thing as well. This expands your reach
You should only target customers who have been engaging with your emails
30/40
The Referral Campaign
Subject lines:
Here
. It’s for you
Sharing is caring
Let us pay you for this
Preview texts:
Send a friend $20 and get $20 off your order.
Announcing a better way to share [BRAND]
Sharing [BRAND] just got easier.
31/40
Subject lines:
Here
. It’s for you Sharing is caring
Let us pay you for this
Preview texts:
Send a friend $20 and get $20 off your order.
Announcing a better way to share [BRAND]
Sharing [BRAND] just got easier.
31/40
The Referral Campaign
Structure:
You want your friends to feel good right?
Tell a friend
Story about how sharing is remembered
Here's some referral programs you can use:
http://Swellrewards.com
http://Smile.io
http://talkable.com
32/40
Structure:
You want your friends to feel good right?
Tell a friend
Story about how sharing is remembered
Here's some referral programs you can use:
http://Swellrewards.com
http://Smile.io
http://talkable.com
32/40
The Free Product With Purchase Campaign
Great way to get rid of old products.
Conversion focused as you’re sweetening the pot for the customer
Subject lines:
Your favorite [PRODUCT] is now FREE!
Score your FREE [PRODUCT]
Free [PRODUCT] with purchase!
33/40
Great way to get rid of old products.
Conversion focused as you’re sweetening the pot for the customer
Subject lines:
Your favorite [PRODUCT] is now FREE!
Score your FREE [PRODUCT]
Free [PRODUCT] with purchase!
33/40
Free Product W/ Purchase
Preview texts:
Don’t miss out on a FREE [PRODUCT]!
[PRODUCT] is free with purchase from now until we sell out!
Don’t wait – These will go fast!
This flow convinces subscribers to become first time buyers and creates repeat buyers.
34/40
Preview texts:
Don’t miss out on a FREE [PRODUCT]!
[PRODUCT] is free with purchase from now until we sell out!
Don’t wait – These will go fast!
This flow convinces subscribers to become first time buyers and creates repeat buyers.
34/40
I know that this has been quite a big thread but since you've made it this far, you clearly want more!
So let me introduce @ecomchasedimond
He is the mastermind that has been killing it in this industry for years and are now helping others to do the same!
35/40
So let me introduce @ecomchasedimond
He is the mastermind that has been killing it in this industry for years and are now helping others to do the same!
35/40
This thread is but a fraction of what Chase teaches in his course. I've only just scratched the surface!
eCommerce Email marketing course will teach you how to run a successful email agency or just improve your own shop.
If you want in this game, fast decisions are essential
eCommerce Email marketing course will teach you how to run a successful email agency or just improve your own shop.
If you want in this game, fast decisions are essential
Chase started his online journey @ 13 as he was diagnosed with Chrons disease
He learned guerilla marketing to help spread awareness of the disease
In collage, he built a platform for students to make learning more collaborate and scaled it to 250k students in 6 months
37/40
He learned guerilla marketing to help spread awareness of the disease
In collage, he built a platform for students to make learning more collaborate and scaled it to 250k students in 6 months
37/40
He then built and scaled a travel agency to 500k email subscribers in 10 months using cold email.
In total he has acquired 1M+ online community members plus driven $50M in email revenue in less than 3 years.
There are not a lot of people like this!
See our full review below
In total he has acquired 1M+ online community members plus driven $50M in email revenue in less than 3 years.
There are not a lot of people like this!
See our full review below
Here's our review of the course: https://ensuregrowth.com/product/ecommerce-email-marketing-course/
Don't want to read our review?
Here's the course with our partner link https://chasedimond.podia.com/email-marketing-course/ro3eq
Here's the course with our partner link https://chasedimond.podia.com/email-marketing-course/ro3eq
If you found value in this thread please RT the first tweet
I'd really appreciate it https://twitter.com/EnsureGrowth/status/1386680539126632451?s=19
I'd really appreciate it https://twitter.com/EnsureGrowth/status/1386680539126632451?s=19
