Once again, and I'm surprised this is a shock to elected politicians, corporate America bends the knee to markets. Their goal is to sell products, not cater to "wokeness." https://twitter.com/JohnJHarwood/status/1386676412015333377

If "wokeness" sells, perhaps @marcorubio should explore the fact that his party hasn't won the popular vote for president but once in nearly a half century.

A major problem is the lack of ethics in communications these days - the idea that openly lying to the public is an acceptable tactic.

Lying to the public is the tactic of authoritarians and tyrants.

In 2019, Marc Prichard, chief brand officer of the largest advertiser in the world, Proctor & Gamble, talked about creating a new media supply chain that "builds in quality, civility, transparency, privacy and control from the very start." https://bit.ly/3nl3NIu 

He provides five actions:

1) Elevate quality
2) Promote civility (remember, this speech was given in 2019)
3) Level the playing field
4) Simplify privacy
5) Take control

P&G created a spot specifically about "the talk." Is that too "woke" for elected leaders? Don't buy P&G products then. https://bit.ly/3dOnw06 

Corporations are trying to adjust to the realization of the harm that racism causes in our culture.

It's a shame that some elected officials want to punish them for this.