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One thing I think about a lot is that for years romance sold itself, it "kept the lights on" for publishing, and so the marketing machine for romance was anemic because it didn& #39;t need to exist.
Here& #39;s what I know about romance readers: they& #39;ll buy books based on author reputation, word of mouth, availability, and price point.
So in a marketing vacuum, what are people going to read?
So in a marketing vacuum, what are people going to read?
Books by beloved authors will sell at any price.
Word of mouth will sell a few but the truth is, BookBub has way more impact on sales than anything anyone says on social media or GR.
For romance readers moving through 100+ books a year, price is everything.
Word of mouth will sell a few but the truth is, BookBub has way more impact on sales than anything anyone says on social media or GR.
For romance readers moving through 100+ books a year, price is everything.
I guess if romance readers are at Target they& #39;ll pick up a $12 "rom-com." Or at least they& #39;ll do it once, but will they keep doing it if they books keep being this tepid and boring? Idk.
It strikes me that the "rom-com" buyer at Target is likely an occasional romance reader, not a voracious one. And I just keep thinking that it& #39;s time to admit that publishing is largely ceding voracious romance readers to indie.
