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How to get patients (without spending more money)
Contrary to popular opinion, traffic acquisition is only half the marketing equation.
What's the use of spending more money on traffic if you're not converting your site visitors to your patients?
Understand that minor tweaks such as button size and font spacing only lead to small increase. To improve your conversion rate improve user interface, user experience and website content.
User interface is the entirety of the visual elements that your potential patients encounter on visiting your website.
This should be aesthetically pleasing with a minimalist approach to it's design.
Use good quality images and graphic designs that clearly depict your message
As little colour as possible with good contrast between elements with equal and vast amounts of whitespace is ideal.
Use consistency in design and typography with adequate visual hierarchy to direct the patients to the words that matter the most.
User experience is how a user interacts with your website
Prioritize ease of use and good flow of content from introduction to value proposition to offering etc.
Optimise your loading speed. A mere 1 second delay in page load time can decrease your conversion rate by 7%.
Optimise your site for mobile. This cannot be over emphasized as most of the world accesses the internet on their mobile and most of your patients are on the go.
Use simple navigation and icons to make it easy for website visitors to easily find their way around your website.
Avoid intrusive pop ups and advertising that break the flow of your webpage.
Use clear and single Call to Action. Giving too many options make it harder for site visitors to make a decision.
The best looking website with the smoothest user journey won't help if you're not speaking your patient's language.
Your website content is arguably the most important factor influencing conversion rate.
You have less than 4 seconds to capture your visitors attention before they decide to stay or leave. Make sure your value proposition is clear, bold, in front and center.
So even a child on visiting your website will know exactly what it is you offer and to who you make such offering.
Consider the AIDA conversion funnel in crafting your web copy.
Awareness
Interest
Desire
Action
Awareness
Interest
Desire
Action
Improve trust and confidence with your visitors by adding testimonials and case studies. People want what other people want.
Beef up your blog. A research shows patients prefer physicians who are more familiar with online services.
Understand that Conversion optimisation is a long term commitment.
Work with data, not intuition. Keep testing until you get what works for you.
Work with data, not intuition. Keep testing until you get what works for you.
If you enjoyed this thread, please retweet the below and drop a follow. I give out threads like this regularly. https://twitter.com/chezwebservice/status/1386593600188911616?s=19
Also, I offer free website review to help physicians check what part of their websites might be killing their conversation and be wasting their money.
