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An updated S-1 was filed by Endeavor with the SEC last week. Mostly unchanged but there's a few extra details to add about the UFC's finances 1/ https://www.sec.gov/Archives/edgar/data/0001766363/000119312521122043/d67085ds1a.htm
UFC is grouped with the PBR and Euroleague basketball as part of the "Owned Sports Properties" This group saw revenues of $773m in 2018, $936m in 2019, & $953m in 2020. UFC makes almost all this revenue. We know this because... 2/
Last years Moody's included a graph detailing the UFC's revenue each year for 2012-2019. So for 2018 the UFC had around $695m and $860m in 2019. That means the other two sports properties saw combined revenues of around $78m in 2018 and $75m in 2019... 3/
The S-1 reports that Euroleague recorded revenues of at least $15.7m in 2018, $14.5m in 2019 and $6.3m in 2020. So the remaining revenue would be PBR's which would be $62m in 2018 and $60m in 2019.... 4/
If PBR had the same $61m or so in revenue in 2020 (although the S-1 notes PBR was hurt by the Pandemic while it notes increased media rights revenue for the UFC ) & Euroleagues revenues were $6m in 2020 then the UFC would have had revenues of $895m or just shy of $900m in 2020.5/
So the $16.9m in increased sports property revenue in 2020 is all from the UFC as the other properties saw less revenue combined last year. Meanwhile we can really see the impact of the ESPN deals the year before... 6/
Revenue went up by $163m from 2018 to 2019. Endeavor credits the UFC's ESPN deals as the primary reason. We know the last year of the FOX deal was $168m & we estimate UFC's revenues went up $165m from 2019 to 2020 so that $300m/yr price tag seems likely accurate. Done w/revenue.
