I wasn’t going to bother watching the Doug Mwonzura interview. He is clearly compromised. But the amount of power and energy he has been given by the opposition has made him trend. He gets free publicity to reach more millions. Stop quoting and rebroadcasting your opponents.

His interview with Ruvhi is being “plugged” by every powerful CCC surrogate and yet when Chamis does a broadcast, the same surrogates ignore and don’t cut up snippets to promote. We need to understand the way marketing works. No such thing as bad publicity.

Notice how Impala has grown since the boycott trend, with bigger billboards, tee-shirts everywhere etc.