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$PINS will release earnings for Q1 2021 on April 27th.
I though it might be a good idea to revisit $PINS prior to their report and to remind ourselves how far it has gone and what’s ahead.
“Our mission is to bring everyone the inspiration to create a life they love”.
I though it might be a good idea to revisit $PINS prior to their report and to remind ourselves how far it has gone and what’s ahead.
“Our mission is to bring everyone the inspiration to create a life they love”.
1. 4 priorities for 2021 to advance our progress against that mission.
The first priority is inspiring content. Everything starts with inspiration. It's why people come to our service. It's why businesses come to connect their products and services with the people who love them.
The first priority is inspiring content. Everything starts with inspiration. It's why people come to our service. It's why businesses come to connect their products and services with the people who love them.
2. We continue to invest in emerging formats like video, which represents dynamic new ways to deliver inspiration, like how-to tutorials and incredible storytelling from brands. We're also now expanding our focus to bring the most inspirational people onto $PINS , creators.
3. At the end of last year, we introduced Story Pins to give creators a new way to publish short-form multipage content and stories are different on $PINS than other platforms.
4. The second priority is deepening the Pinner experience. Last year, we talked about making $PINS more useful in introducing people to more use cases.
5. We improved the relevance of recommendations. We brought on more diverse content and with features like the Today tab that offer inspiration relevant to that day. This year, we want to expand that focus.
6. We want to make sure that whatever way a Pinner goes in their journey, they will have a first-class experience. This means new technology and products to improve how folks explore and find products they love with shopping tools, visualize and plan their futures.
7. The third priority is helping advertisers succeed.
One unique aspect of $PINS is that people often come to plan early, sometimes months ahead of time. And it's an opportunity for businesses to reach consumers before they've made their decisions.
One unique aspect of $PINS is that people often come to plan early, sometimes months ahead of time. And it's an opportunity for businesses to reach consumers before they've made their decisions.
8. The fourth and final priority is shopping.
Our mission isn't complete unless we help people create the life they dream about off-line. And so often, being able to buy the ideas they see is what makes that action possible.
Our mission isn't complete unless we help people create the life they dream about off-line. And so often, being able to buy the ideas they see is what makes that action possible.
9. Last year, we made progress on the shopping front. We made it easy to switch directly into shop mode from the search query, and we introduced new features from merchants, all of which led to a six times increase in shopping advertisers on $PINS in Q4.
10. Quick summary of the trends in Q4 as well as a preliminary outlook for Q1.
Revenue grew 76% YoY with adjusted EBITDA margins of 42%. MAU growth remained strong with all major regions growing in the double digits. We added over 100 million MAUs globally in 2020.
Revenue grew 76% YoY with adjusted EBITDA margins of 42%. MAU growth remained strong with all major regions growing in the double digits. We added over 100 million MAUs globally in 2020.
11. Looking ahead, we expect our revenue to grow in the low 70% range year over year in the first quarter. We also expect to maintain our total non-GAAP operating expenses in the first quarter at a similar level compared to the fourth quarter.
12. We've invested in our ability to better deliver returns accountable performance advertising, including scaling conversion optimization ads, shopping ads and building improved automation to help advertisers more easily onboard and realize the value of being on $PINS.
13. International business grew 145% YoY on the back of strong advertising demand. International markets now represent 17% of total revenue.
We continue to navigate a more remote working environment while maintaining investments in the long-term strategic priorities of $PINS
We continue to navigate a more remote working environment while maintaining investments in the long-term strategic priorities of $PINS
14. In Q4, we grew headcount 15% YoY. As we look to Q1, we expect to maintain our total non-GAAP operating expenses at a similar level compared to Q4, driven by investments in our key strategic priorities, including content, engagement, advertiser success and shopping.
15. Very excited to see what $PINS has in store for us in Q1 of 2021. I hope we all get inspired after going over their numbers @Soumyazen @plantmath1 @caleb_investTML @dhaval_kotecha @OphirGottlieb @TheMarkCooke @InvestmentTalkk @JoTrader4 @jablamsky @RihardJarc @fiducia_invest
