So a story broke in Automotive News that Ford has been working closely with early Mach-E buyers and compensating them with financial and other incentives.

I’ll summarize what it said in this thread.

The launch of the 2020 Ford Explorer was such a disaster they said okay we can’t fuck up the Mach-E launch. We really gotta make this flawless

they said we can’t afford to mess this up. let’s go the extra mile

They gave New Jersey buyers $5,000 off after delays in production pushed deliveries past the time when incentives had ended.

Incentive gone because of Ford’s delay, so Ford paid for it

they made Mike Levine force dealers not to markup

huge social media focus

hugely active on social media

every mach e buyer is also considering a Tesla

so Mike Levine has to scour social media for problems and then go fix them

Ford doubled free charging incentives and coveted people’s first months payments for the delays fixing quality issues.

so will this approach scale as Ford hopefully delivers more than 2,000 Mach E a month?

I hope so

full story https://www.autonews.com/sales/ford-works-overtime-get-mach-e-rollout-right