Read on Twitter
So a story broke in Automotive News that Ford has been working closely with early Mach-E buyers and compensating them with financial and other incentives.
I’ll summarize what it said in this thread.
I’ll summarize what it said in this thread.
The launch of the 2020 Ford Explorer was such a disaster they said okay we can’t fuck up the Mach-E launch. We really gotta make this flawless
they said we can’t afford to mess this up. let’s go the extra mile
they said we can’t afford to mess this up. let’s go the extra mile
They gave New Jersey buyers $5,000 off after delays in production pushed deliveries past the time when incentives had ended.
Incentive gone because of Ford’s delay, so Ford paid for it
they made Mike Levine force dealers not to markup
huge social media focus
Incentive gone because of Ford’s delay, so Ford paid for it
they made Mike Levine force dealers not to markup
huge social media focus
hugely active on social media
every mach e buyer is also considering a Tesla
so Mike Levine has to scour social media for problems and then go fix them
every mach e buyer is also considering a Tesla
so Mike Levine has to scour social media for problems and then go fix them
Ford doubled free charging incentives and coveted people’s first months payments for the delays fixing quality issues.
so will this approach scale as Ford hopefully delivers more than 2,000 Mach E a month?
I hope so
full story https://www.autonews.com/sales/ford-works-overtime-get-mach-e-rollout-right
I hope so
full story https://www.autonews.com/sales/ford-works-overtime-get-mach-e-rollout-right
