It's not very well understood that the ICE to EV transition will lead to inelastic pricing of ICE vehicles. When EV numbers increase, the IED market will be fought tooth and nail by existing participants and the only thing that matters who have lower variable and marginal costs

This means most ICE will be unprofitable long before the demand is disappeared and it will lead to a sudden choke in the steps of ICE sales over the next decade. Key challenges will include raising capital, securing credit lines, ICE infra write-offs, and impairment charges

ICE mgmt is smart enough to understand the challenge at hand and understand that it needs unconventional tactics to slow down $TSLA rise "All is fair in Love and War". There is going to a time somewhere in the decade where ICE inventory will be going to build heavily...

.. as ICE incumbents will fight to win the shrinking market share by price cuts and other incentives and customers will start waiting for #EV inventory to be available. Infra and adoption is only going to improve from here. The best strategic move is get out of ICE before it ends

The problem is and as Drucker said "Culture eats strategy for breakfast"
The ICE strategy here onwards is based more on hope than tactics and believe that every ICE incumbents has that they will be last man standing and will deliver the smoothest ICE to EV transfer

Good Luck!

Appreciate your feedback on the thread above
@Gfilche @alex_avoigt @ajtourville @freshjiva @JoTrader4