“The key to success in entrepreneurship is finding and hiring spectacular people.”

bullshit advice.

The key to success is building a company that can thrive with perfectly average folks.

Finding and motivating great people is the cherry on top.

Business owners sit around and complain about how hard it is to find “great people”.

How hard are you working to recruit?

How much are you spending on advertising and bonuses to attract?

And the big one:

Do you really expect somebody who cares about your biz like you do to walk through the door?

You’re looking for unicorns! They do not exist!

Nobody knows or cares about your biz like you do.

We’re in a tight labor market. I get it.

But guess what?

Everybody is dealing with it.

How do the big players in your town find talent?

They work at it and they build a process.

And if your employees suck at their job, it’s not their fault, it’s yours!

Simplify the job. Standardize the job.

Employees want direction and structure and the tools to succeed.

Autonomy sounds awesome - for small biz owners that means “disorganization” 99% of the time.

You will never grow and you will never succeed if you walk around complaining about your employees.

Want to win?

Build a system to recruit them and build a system that allows them to succeed.

Oh, and raise your damn prices so you can pay them 10-20% above market.

Truth bombs for the frustrated, understaffed small biz owner: