(Thoughts):

This is a decent initiative. Yes it might not be enough and might not be "the logical approach" for some, but honestly, the fact that they decided to do anything more than the knee to show it matters is a start. It's better than nothing.

However (1/3) https://twitter.com/David_Ornstein/status/1386062393382481924

However the timing...feels too convenient..
As soon as the Super League fallout occurs and #GlazersOut #KroenkeOut etc are trending at startling rate, they call for a social media boycott?

I know it'd be inhumane for someone to take advantage of racism in this manner (2/3)

but can we put it past the hierarchy?

This is either genius PR or a well-intended initiative to try to do something which I'm unnecessarily picking apart.
Regardless this might do nothing major, but I hope some misguided ones can change for the better through inspiration.