Thanks to @wup242 for the suggestion to discuss emerging quality. It's a really important one for me.

I was really surprised at some of the top performers over the last decade+.

Truly enjoyed this whole conversation, give a listen: https://twitter.com/twiii_podcast/status/1386049234244456450
Traits of quality:
-Persistently high ROICs that are consistent from 1 year to the next
-Either very high margins or very high capital turnover-slight digression, far too many people focus on margins alone.
-Somewhat fixed cost structure where incremental growth leads to incremental margins above core margins
-Growth requires little incremental capital
Strong management team with aligned interests
-An appropriate capital structure
-Little to no competition
-Can grow at or above GDP between persistence of existing customer base and modest customer growth
Traits of EMERGING quality:
Return on incremental invested capital that’s greater than ROIC
High operating leverage
-Secular growth forces-the addressable market itself is growing swiftly and the company is growing faster than the industry aka gaining share
-Multiple levers to grow, including deepening customer relationship & customer count
-Consumer surplus and an underpriced product--long-term pricing power that can either be used to drive top line growth, keep competition at bay, or build towards "scale economics shared.”
-Competition is either low or rationalizing
-Often you’ll face large platforms attacking the market as well--here there are factors to address on a case-by-case basis, but singular focus around a core essence and alignment of interests with whoever you are servicing are crucial
-Very clearly defined and articulated problem the company solves for customers
-Knowing who the customer actually is
-A product itself that is not “finished” and has opportunity to improve in multiple directions
-Should have both horizontal and vertical possibilities--back to the adjacent possible podcast
-When this is informed by the acquisition of data every day that can be directly deployed to improve the product, this is especially powerful
You can follow @ElliotTurn.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: