LEAVE NO ONE BEHIND
Sharon Cox, Ph.D. | Snr Research Fellow | UCL Tobacco & Alcohol Research Group has written a blinder on turning the concept behind U.N. Sustainable Development Goals 2030 into compassionate grass roots action to aid smoking cessation. https://bit.ly/2QuVIVx 

“Today, around 200 people will die from smoking in Britain alone This is often compared to a plane of smokers crashing down everyday. This makes for a powerful metaphor, but it needs updating, because where these planes fall, and who the passengers are, is not evenly distributed”

"Smoking prevalence among adults presenting with a serious mental illness, homelessness, or substance dependence is up to four times higher.
These populations are not insignificant small groups...and they don’t just deserve our attention once all other smokers have quit".

"Nicotine levels in e-cigarettes can be varied to address higher nicotine dependence in some groups; for instance, a small study has shown that for adults with schizophrenia, use of a high concentration nicotine e-cigarette improved quit rates compared with a lower concentration"

"One size does not fit all, so the first offer should not be the only offer available. E-cigarettes, while popular, are not a panacea, and do not suit everyone...traditional products may meet resistance from smokers who've failed...
Don’t be afraid to combine nicotine products".

The quotes above are abridged from: Sharon Cox: ‘Are We Ready to Achieve a Smoke Free Future’ April 2021.
INNCO salutes your pragmatic approach to smoking cessation outreach and your determination to leave no one behind.
Respect @Sharon_ACox.

A comment on the article by @Clive_Bates has been published on the BMJ Opinion website. https://disqus.com/by/clive_bates/