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Planning for your startup ride? “Get ready with the marketing vaccination first”
A thread
https://activeashraf.com/planning-for-your-startup-ride-get-ready-with-the-marketing-vaccination-first/
A thread
https://activeashraf.com/planning-for-your-startup-ride-get-ready-with-the-marketing-vaccination-first/
Hello amazing readers, Since you reached here means you need the dose of our DDIP marketing vaccination for your startup drive.
I warmly welcome you all to our thrilling marketing practice which I am going to share step by step with you guys.
I warmly welcome you all to our thrilling marketing practice which I am going to share step by step with you guys.
Get ready to dive into the ocean of marketing medicine I have taken from Digital Deepak Internship Program. You are going to be blown with the fact and strategies you wouldn’t be knowing before.
So, Without wasting any seconds let's get started with the basics of marketing
So, Without wasting any seconds let's get started with the basics of marketing
Does marketing have a friendship with Science or Creativity?
You could have heard that “creativity in work generates results”, I am sorry to say in the case of expanding your businesses you will need science as your friend more than creativity because Marketing is based on science, not on creativity.
It is a battle of perception which we create, not product or services which we make. Marketing starts way before we start creating any products.
It begins with understanding your customers, market, and trends supporting creating a product that fits the market and finds them relatable.
Jumping into the vehicle of marketing? Make sure you learn to drive that how to send the correct message to the correct person at the very correct point of time.
Before going ahead you need to feed your brain with the below energy with subconscious acceptance :
Before going ahead you need to feed your brain with the below energy with subconscious acceptance :
Be the leader and achieve the first position in the market for your category rather than being just better in that field.
It’s hard to convince customers that you have a better product but you can gain a huge edge by presenting yourself as the first or the only one in that category.
The leader in any category is almost always the very first brand that comes into the customer’s mind. Example - Phonepay in Online money transfer service without having dedicated Internet Banking, Dream 11 in Fantasy Cricket Betting, Redmi in Android, CSK in IPL.
The soul of marketing is going more narrow and deep in the focus. You can’t achieve something if your focus will go after everything you see or experience.
You will need to create a strong foundation for your marketing
Start with "WHY"
More than knowing what your company does in the market you need to know the core of your values what are the values your company is committed to and what is the pain point you are going to solve with full commitment.
If you get this, this will lead you to an in-depth understanding of your strengths and weaknesses and help you go ahead with your marketing pattern more effectively.
Going further have a look at the below points to identify your target customers :
Going further have a look at the below points to identify your target customers :
Know your customer very well
As marketers, we must know the need and interest of our target customers make a separate group of your customers so that you can pitch them in different ways specifically.
Different age group customers will have different needs or interests for your product and you need to know them very well and so your marketing strategies will do for them specifically.
Never think that you can make a fool of your customer
Before approaching make your intent to provide value to your target customer. If you can’t identify and solve their pain point then they will not sustain longer.
Before approaching make your intent to provide value to your target customer. If you can’t identify and solve their pain point then they will not sustain longer.
Plan about reaching them and seek their attention with the skill you have learned so far
Follow closely where the attention of your customers is and which brands they are collecting information about.
By doing research and analysis you will get to know about the behavior of your customers which will make your approach easy and then you can go ahead with the solution they are seeking from multiple brands.
If you are still here then you really need some adventurous drive into the lesson I learned from the Marketing fundamentals of the Digital Deepak Internship program ( https://deepak.me/internapply ).
I am going to start sharing my takeaway from the lesson from this beautiful quote.
I am going to start sharing my takeaway from the lesson from this beautiful quote.
"Build something 100 people love, not something 1 million people kind of like." — Brian Chesky, Co-Founder & CEO, Airbnb
An excellent product converts your customers into your brand ambassador through word of mouth marketing. Word of mouth marketing is still at its best and on top of all.
If you make any great product, marketing adds a positive perception about the products. (Ex - OnePlus)
If you make any great product, marketing adds a positive perception about the products. (Ex - OnePlus)
Since Marketing is an extremely vast topic but we are going to let you know some difference between Traditional marketing Vs Digital marketing :
The major key difference between traditional marketing and digital marketing is the medium through which we reach our audience or target customers.
Since traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media such as social media or websites.
Television has reached approximately 800 million to 1 billion people. The reach of Digital marketing stands very far from TV based on numbers alone.
Digital marketing is the best medium to reach the English-speaking population of India to around 100 million.
Digital marketing is the best medium to reach the English-speaking population of India to around 100 million.
With radio also we can reach a huge audience through audio marketing.
Newspapers also create an impact in marketing with a wide range of their audience who loves to read physically.
Newspapers also create an impact in marketing with a wide range of their audience who loves to read physically.
We can use both traditional and digital marketing which suits our products and services to scale up our business.
Want a masterpiece of the marketing brahmastra to grow your business digitally? Then let's understand in brief about superfluous “The CATT Marketing funnel.”
The CATT Marketing funnel and Framework :
Let's go through the below formulae in detail to understand CATT marketing funnel much better :
Wealth = n^CATT
Where,
(n) Niche: Your success and wealth depend on the niche you choose.
Let's go through the below formulae in detail to understand CATT marketing funnel much better :
Wealth = n^CATT
Where,
(n) Niche: Your success and wealth depend on the niche you choose.
(C) Content: Create useful content that attracts people from your own niche. Blog posts, live workshop, Presence on social media with your valuable content which should be on regular basis, use lead magnets, make regular videos to present your projects, etc
(A)Attention: Drive attention through traffic to your content using SEO, Social media, Paid ads, and referrals.
(T)Trust: Build trust with your audience with tripwires, marketing automation, and re-targeting.
(T)Trust: Build trust with your audience with tripwires, marketing automation, and re-targeting.
(T) Transaction: Convert your leads into customers with natural sales methods.
I hope you are enjoying but hold on we are diving into the most interesting part of Marketing Fundamentals where we will talk in brief about the Evolution of Personal Brand through Mass Trust BluePrint.
Mass Trust Blue Print
Learn: Learn a new skill through concepts, Facts, and Procedures, Understands the concepts, Remember the facts and Practice the procedures.
Learn: Learn a new skill through concepts, Facts, and Procedures, Understands the concepts, Remember the facts and Practice the procedures.
Work: Start working with your new skills. Practice more and apply it in the real world to get better results for your business.
(Work = Job/Freelancing/Own Projects)
(Work = Job/Freelancing/Own Projects)
Blog: Write about what you have learned from the work you have done. When you will start writing, you will get a better idea of what you are supposed to do and you will end up building your strong personal brand.
Consult: After getting a strong personal brand through your Blog, carrying work experience, and have learned the fundamentals of marketing now start consulting other organizations instead of working for them.
Mentor: Now that you have an authority position, start mentoring others who want to become like you. Mentoring will help you scale your knowledge and understanding to a whole new level.
Startup: Now you are in the capacity to start your own product or service business with learning that you have gained about the market, the problem, and your developed skills.
Now you are fully injected with the vaccine of marketing and ready to go!
I am here putting my pen down with the beautiful quote
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE
I am here putting my pen down with the beautiful quote
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE
I would appreciate your feedback regarding the area of improvement in the comment section.
I Will see you all in my next piece of article, till then don’t go outside unnecessarily, take care, Bye, Stay safe, Wear a mask, Keep sanitizing your hand and Follow all possible covid protocols.
Much Thank you!
Much Thank you!
PS : This is part of the Digital Deepak Internship Program ( https://deepak.me/internapply ), Batch'11
This thread can be read here: https://activeashraf.com/planning-for-your-startup-ride-get-ready-with-the-marketing-vaccination-first/
