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PRICING GUIDE FOR ARTISTS | How list your NFTs for success (a thread):
1. Enter with humility, but raise your floor steadily and consistently.
Coming into a space where a significant amount of money is exchanged every day can be misleading. As you continue to sell more frequently and consistently, raise your floor. Sales are your proof of concept.
Coming into a space where a significant amount of money is exchanged every day can be misleading. As you continue to sell more frequently and consistently, raise your floor. Sales are your proof of concept.
2. Be patient with yourself.
Too many of us forget that the value of our artistry, especially long-term, isn’t about a sale in the immediate.
This doesn’t mean you need to go burn your tokens if they don’t sell right away. Just hold on, trust your vision, and keep working.
Too many of us forget that the value of our artistry, especially long-term, isn’t about a sale in the immediate.
This doesn’t mean you need to go burn your tokens if they don’t sell right away. Just hold on, trust your vision, and keep working.
3. Leverage multiple platforms, and keep your pricing somewhat consistent.
Remember that your work is valuable across the board, regardless of where it’s minted. Use available marketplaces to your advantage, especially as collectors are diversified across each of them.
Remember that your work is valuable across the board, regardless of where it’s minted. Use available marketplaces to your advantage, especially as collectors are diversified across each of them.
4. Don’t be afraid to play with value.
This one is going to sound contradictory to the last point. Because it is. (Haa. Sorry.) If you’re just starting to sell work allow yourself some play time. See what works. See what doesn’t.
It's trial and error. Let yourself be wrong.
This one is going to sound contradictory to the last point. Because it is. (Haa. Sorry.) If you’re just starting to sell work allow yourself some play time. See what works. See what doesn’t.
It's trial and error. Let yourself be wrong.
5. Avoid thinking of ETH in terms of fiat.
This space is nuanced — it’s not the same as the traditional art world, so although consistency across platforms is healthy, beware of valuing yourself too low because you’re thinking in terms of government-issued currency.
This space is nuanced — it’s not the same as the traditional art world, so although consistency across platforms is healthy, beware of valuing yourself too low because you’re thinking in terms of government-issued currency.
6a. I’ve said it before and I’ll say it again: Use the platforms' space available to input a description.
Yes, your work should speak for itself. But there’s a lot of beautiful work out there; your story will be another reason for someone to support you.
Yes, your work should speak for itself. But there’s a lot of beautiful work out there; your story will be another reason for someone to support you.
6b. Alongside your work, your narrative will separate you from the pack.
Remember: People buy into the artist as much as they buy into the art.
Remember: People buy into the artist as much as they buy into the art.
7. Leverage gamification and unlockables. These are a cool way to say "thank you."
Can you provide physical goods or exclusive access to your next drop? Does the purchase of one NFT entitle a collector to BTS videos of your work’s creation or a discount code to shop your site?
Can you provide physical goods or exclusive access to your next drop? Does the purchase of one NFT entitle a collector to BTS videos of your work’s creation or a discount code to shop your site?
8a. Note that “success” isn’t synonymous with “sale.”
Yes, sales are imperative to the sustainability of an artist. Without money, an artist can’t eat, let alone create. BUT, regardless of anything else, hold on to this one truth: You are valuable, and your work is valuable —
Yes, sales are imperative to the sustainability of an artist. Without money, an artist can’t eat, let alone create. BUT, regardless of anything else, hold on to this one truth: You are valuable, and your work is valuable —
8b. — regardless of a sale.
People will tell you, “Work is only as valuable as someone is willing to pay for it,” and although that’s true within a structure, it's not all-encompassing of your worth.
*Esp* for an artist that’s probably defiant of structure and systems anyway.
People will tell you, “Work is only as valuable as someone is willing to pay for it,” and although that’s true within a structure, it's not all-encompassing of your worth.
*Esp* for an artist that’s probably defiant of structure and systems anyway.
Keep reading for more details, examples, insight: https://sophiesturdevant.medium.com/pricing-strategy-for-artists-7-keys-to-list-your-nfts-for-success-fefe00ed4ef0
