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Creators often think creativity can win it all
The truth is you need to understand customer acquisition
You can't just build quietly and expect people to find you
Last Friday, @awilkinson shared this advice and more with a small group of creators
The truth is you need to understand customer acquisition
You can't just build quietly and expect people to find you
Last Friday, @awilkinson shared this advice and more with a small group of creators
1/ Building an audience
⢠You need to have an audience
⢠Building an audience takes time, consistency, and quality content
⢠Collaborate with someone who has a great audience to get started
⢠You need to have an audience
⢠Building an audience takes time, consistency, and quality content
⢠Collaborate with someone who has a great audience to get started
2/ Profit/Loss
Worry less about how much you make
Focus first on covering your costs
Worry less about how much you make
Focus first on covering your costs
3/ Product-market fit
Start fast, stop fast
A lot of product-market fit is throwing spaghetti at the wall and trying different things quickly
Be ready to kill or pivot your business if it isn't working
The difficulty is finding out if you need to work harder or stop
Start fast, stop fast
A lot of product-market fit is throwing spaghetti at the wall and trying different things quickly
Be ready to kill or pivot your business if it isn't working
The difficulty is finding out if you need to work harder or stop
4/ Course Creation hype cycle
We might be in the 1st hype cycle for courses
Same happened with podcasting
What works well for podcasters?
Having quality free content and paywalled content
See @supercast (and @SubstackInc)
Use this lens for organizing your content
We might be in the 1st hype cycle for courses
Same happened with podcasting
What works well for podcasters?
Having quality free content and paywalled content
See @supercast (and @SubstackInc)
Use this lens for organizing your content
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