in honor of the boys @NickAbraham12 @THETYFRANKEL & @linkedin_king dropping tons of free value on their mastermind yesterday, figured I'd join in with some value of my own.

here's how to stick out from the crowd with your linkedin outreach

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first off, you need a unique connection request message.

prospects are flooded with the same old canned messages, and you need to differentiate yourself if you want to stand out and make the connection.

here's one that's been working well for us:

once the connection is made, it's important to treat linkedin for what it is: a social media platform.

your messaging should be conversational, casual, and open ended rather than jumping straight into a pitch.

once a prospect responds to our connection message, we'll thank them for connecting and then compliment them with a manually written first line.

takes less than a minute to do, but goes a long way.

now that some rapport has been built, we go for the ask.

rather than blatantly pitching, we do it in the form of a question.

one that works well for our offer: "do most of your leads come from referrals?"

if they reply yes, great. we ask them if it would be a "terrible idea" for a quick call to discuss our pay-per-call lead gen to supplement their referral pipeline.

if they say no, we dig deeper to see if there's a need for our services. if not, no worries.

it's not always this cut & dry. sometimes, we send upwards of 6-7 follow up messages before getting a reply.

since the name of the game is getting a response, follow up every 3-4 days with a quick message, especially if they previously showed interest.

when following up, avoid the simple "bump" messages.

instead, send them a post from their profile and compliment them on it, ask them how their week was, even ask how business is.

remember, linkedin is a social platform so talk casually.

aside from the messages themselves, there are a few simple things you can do to get responses.

- endorse their top 3 skills: this takes less than 10 seconds, but can often be the reason why a prospect gets back to you.

it will stick out to them, and will show them you care.

- follow their company page: also a 10 second task.

- shoot them an email: this has worked very well for us if the prospect isn't responsive on linkedin.

linkedin is a very powerful platform.

as the guys @NickAbraham12 @THETYFRANKEL @linkedin_king have shown, you can generate plenty of new leads for you and your clients by doing well thought-out linkedin outreach.

keep the convo casual, use short, broken-up sentences, and find unique ways of connecting & following up. you will get calls booked!

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im brand new to the twitter game, be sure to follow me for plenty more value-driven threads just like this!