Read on Twitter
When your newsletter needs sending in 1 hour, and you’re staring at an empty screen stressing about what to write.... you’re doing it wrong.
Here’s how to make your life easier (and your newsletter even better)
\\\\\\ THREAD \\\\\\
Here’s how to make your life easier (and your newsletter even better)
\\\\\\ THREAD \\\\\\
Your newsletter needs a structure.
A consistent format that you send each week.
How does that help you?
A consistent format that you send each week.
How does that help you?
When you’ve got a structure, you know exactly what to include.
The structure takes restricts choice and focuses your efforts.
Instead of sitting looking at a glaring white screen, you can see the outline.
Then you insert the building blocks of content. Piece by piece.
The structure takes restricts choice and focuses your efforts.
Instead of sitting looking at a glaring white screen, you can see the outline.
Then you insert the building blocks of content. Piece by piece.
Use...
• Color
• Images
• Dividers
• Headings
...to create the framework.
(But don’t go crazy - simple newsletters are best)
• Color
• Images
• Dividers
• Headings
...to create the framework.
(But don’t go crazy - simple newsletters are best)
How does that help your audience?
Apart from sending out a newsletter on time, the structure becomes familiar and they know what to expect.
It’s easier to skim through and pick out the pieces that are interesting.
You’ll curate, and write better content for your audience.
Apart from sending out a newsletter on time, the structure becomes familiar and they know what to expect.
It’s easier to skim through and pick out the pieces that are interesting.
You’ll curate, and write better content for your audience.
Examples of newsletters with a consistent format...
@nevmed writes the S.T.U.P.I.D. Email (which made me think about this thread):
• Swipe
• Thought
• Uplifting
• Picture
• Interesting
• Drawing
You can see today’s email https://copywritingcourse.com/the-stupid-email-4-23-2021/
@nevmed writes the S.T.U.P.I.D. Email (which made me think about this thread):
• Swipe
• Thought
• Uplifting
• Picture
• Interesting
• Drawing
You can see today’s email https://copywritingcourse.com/the-stupid-email-4-23-2021/
The 3-2-1 newsletter from @JamesClear is structured with 3 ideas, 2 quotes, 1 question.
A recent issue https://jamesclear.com/3-2-1/april-22-2021
Both @MorningBrew and @TheHustle (like most ‘news’ newsletters) keep to a format.
A recent issue https://jamesclear.com/3-2-1/april-22-2021
Both @MorningBrew and @TheHustle (like most ‘news’ newsletters) keep to a format.
In indie newsletter world, @NicWondering sends out The Slice which is formatted consistently each week with headings, emojis and dividers.
Recent issue https://eomail7.com/preview?p=d84cef2c-8d6c-11eb-a3d0-06b4694bee2a&pt=campaign&t=1616682687&s=2f4a7fa837d10a067f20bdaa28dce55d9bf7eec31bbaea9074d1e1092beffe7d
I think you get the idea.
Don’t make it hard to put your newsletter together. It’s supposed to be fun, not a nightmare.
A clearly defined structure is a thousands times better than the blank screen of stress
Don’t make it hard to put your newsletter together. It’s supposed to be fun, not a nightmare.
A clearly defined structure is a thousands times better than the blank screen of stress
