Here are 8 content types that have proven to work for SaaS companies.

(Backed by Unique Research)

Product-led Content

With this content type, you address your audience's pain points and show them exactly how to solve them using your SaaS product.

In this case, you target keywords where you can weave in your product as a solution to a specific problem that your audience has.

Examples of SaaS companies using product-led content are: @ahrefs and @hotjar.

Pain-point Content

This content type specifically addresses the problems that keep your prospects awake at night.

In most cases, this type of content has little or no search volume in SEO tools but has the potential to drive a lot of business for you.

It works because people go through a lot of back and forth thought processes, before buying.

And you answer any objections they might have about your product or competitors with this content type.

Examples of SaaS companies using this are @Chanty and @podia.

Data-driven Content

To earn backlinks for your SaaS business naturally, you should invest in data-driven content.

This type of content includes

Original research
Studies
Industry analysis
Surveys
Statistics pages.

Apart from helping you to earn links, data-driven content is a good way to:

Show readers that you’re an authority
Gives insights into the challenges in your industry
Understand how you can help your audience.

Examples of SaaS companies using this are @buffer and @Nextiva.

Opinionated Content

To cut through the noise and stand out as a SaaS business, create opinionated content.

This is when you write about opinions you strongly hold or how you're doing things in your business.

It often leads to more people talking about you on social media.

The downside of opinionated content is that the traffic doesn’t compound.

There’s also little to no search related to it on Google.

And in most cases, people forget about your opinion after some months or years.

That said, it’s a great way to:

Establish yourself as an authority.
Grow an audience of brand advocates
Increase user signups and customers.
Earn links naturally without begging for them.

Examples of companies using this content type are @Groove and @wistia.

Expert-generated Content

Expert-generated content involves reaching out to experts in your niche and curating insights from them to create high-quality in-depth pieces of SaaS content.

Here is an example...

If you run an email marketing software and want to write about “how to improve email open rates”.

You can reach out to email marketing experts to contribute their best tip on improving email open rates.

And guess what?

You’d have tons of tips on improving email open rates that you can include in your content.

And the best part...

Most of them will share your piece with their audience once it goes live.

A SaaS company that does this exceptionally is @databoxHQ.

Long-form Informational Content

As a SaaS business, you should be creating long-form content.

Here is why.

Long-form content is usually thorough and in-depth.

This means that you’re most likely to provide solutions to your audience's pain points with this content type.

Researches conducted over the years by @semrush, Orbit Media, and @Backlinko have also shown that long-form content outperforms short-form content.

A SaaS company that used long-form content to grow its blog to over 100,000 organic traffic users is @ActiveCampaign.

Topical Authority Content

Topical authority is an often neglected yet important ranking factor.

What this means is that Google looks at a website as a whole and decides if it’s a good fit to rank for certain keywords based on the topic(s) the website covers.

For example, if your SaaS website is about email marketing, ranking for keywords related to the general theme of your website is much easier (all things being equal).

In contrast, if your SaaS website is about LinkedIn lead generation, it’ll be difficult to rank for keywords that are not related to that niche (in most cases), even if you have the best piece of content on the web regarding it.

This is why establishing topical authority is critical.

With it, you’d find it much easier to rank for any piece of content you publish.

Examples of SaaS companies that use topical authority content include @HubSpot, @Moz, and @Drift.

Conversion-focused Content

This content type is focused on helping you achieve conversions for your business.

It is really important for a SaaS business.

The reason is simple...

The more conversions you achieve, the more users you can get to sign up.

And in the long run, the more revenue you can generate for your business.

Examples of SaaS companies that use this type of content include @Smartsheet and @CoSchedule.

I published an in-depth guide recently where I walk you through how each of these 8 content types works.

Plus a teardown of how these SaaS companies are using them to grow.

Here's the link to the complete guide below: https://yourcontentmart.co/saas-content-writing/

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