7 Must-Have Ecommerce Email Campaigns

These campaigns have been responsible for generating 7+ figs in revenue for our clients.

Discover:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔" title="Fettes HĂ€kchen" aria-label="Emoji: Fettes HĂ€kchen"> Case Studies
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔" title="Fettes HĂ€kchen" aria-label="Emoji: Fettes HĂ€kchen"> The Purpose
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔" title="Fettes HĂ€kchen" aria-label="Emoji: Fettes HĂ€kchen"> How to segment
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔" title="Fettes HĂ€kchen" aria-label="Emoji: Fettes HĂ€kchen"> Subject lines ideas
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔" title="Fettes HĂ€kchen" aria-label="Emoji: Fettes HĂ€kchen"> Preview text ideas

//THREAD//
First:

These threads take time to write and the info I& #39;m about to give for FREE can potentially make you 7 figures or more (as they have for my clients)

All I ask is that you retweet https://abs.twimg.com/emoji/v2/... draggable="false" alt="☝" title="Zeigefinger nach oben" aria-label="Emoji: Zeigefinger nach oben"> tweet above to share the knowledge.

Second:

Bookmark this one.

Let& #39;s Go!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">
What is a campaign?

These are ONE TIME emails we send to a specific list or segment, giving them fresh content that interests them like:

> A new product
> A seasonal promotion
> A one-time promo

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎯" title="Volltreffer" aria-label="Emoji: Volltreffer">Objective: Maximize revenue while minimizing churn

How do you do this?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">
We monitor our metrics.

Best way is to start with 1 campaign/week and scale up

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🟱" title="GrĂŒner Kreis" aria-label="Emoji: GrĂŒner Kreis">+ve metrics (Maximize these)
> Open rates
> Click through rates
> Conversion rates
> Revenue

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Roter Kreis" aria-label="Emoji: Roter Kreis">-ve metrics (Minimize these)
> Spam
> Bounce
> Unsubscribes
> Customer complaints

How to implement?
You want to use a campaign calendar.

Amateurs don& #39;t plan (or don& #39;t even send them lol)

Professionals (like the 7 figure brands our agency manage) plan out campaigns.

Rule of thumb: Plan out campaigns at least 30 days in advance

Let& #39;s get into some examples with Campaign # 1..
Campaign # 1 The referral email

Purpose:
> Turn your existing customers into brand evangelists.
> Incentivize your customers to tell their friends and family about your brand.

Segment:
> Previous buyers who have been engaged with your content
Subject line ideas:
> Here: https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸ’”" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen">. It’s for you
> Sharing is Caring
> Let us pay you for this

Preview text ideas:
> Send a friend $20 and get $20 off your order.
> Announcing a better way to share [Brand name]
> Sharing [Brand name]

Examples (Click images below)
Campaign # 2 Summer time

Purpose:
> It& #39;s summer time so send a related email to play to the relevance of the season.

Segment:
> Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
> If campaign is conversion..
focused, I& #39;d send to your engaged list (exc recent buyers)
> If campaign more content/education focused, send to engaged list (inc recent buyers)

Subject line ideas:
> Going on an Adventure?https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸŒČ" title="ImmergrĂŒner Baum" aria-label="Emoji: ImmergrĂŒner Baum">
> Upgrade Your Summer Style https://abs.twimg.com/emoji/v2/... draggable="false" alt="☀" title="Sonne mit Strahlen" aria-label="Emoji: Sonne mit Strahlen">
> Your Summer Staples
Preview text ideas:
> Check out our Summer lineup
> Summer is full of surprises
> Raise Your Summer Standards

Example (see attached image)

Let& #39;s move on to Campaign # 3
Campaign # 3 Last Chance to Buy Email

Purpose:
> Get rid of old inventory.

Segment:
> Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Subject line ideas:
> Up to 40% off retiring styles!
> Going, going, almost gone...
> It& #39;s now or never

Preview Text Ideas:
> These items are disappearing...
> Last chance! Get em before they& #39;re gone!
> While they last...

Examples (see attached images)
Campaign # 4 Free product with purchase

Purpose:
> Conversion focused. You& #39;re sweetening the pot to get the reader to buy.
> Works well for turning subscribers to 1st time buyers.
> Works well for turning a one-time buyer into a repeat customer.
Segment:
> Engaged subscriber list (exc. recent buyers)
> Recent buyer = Anyone who bought in last 7-14 days

Subject line ideas:
> Your Favorite [ITEM NAME] is now FREE! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Erhobene HĂ€nde" aria-label="Emoji: Erhobene HĂ€nde">
> Score your FREE [ITEM NAME]
> Free [ITEM NAME] with purchase!
Preview Text Ideas:
> Don& #39;t Miss Out On A FREE [ITEM NAME]! https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸ”„" title="Feuer" aria-label="Emoji: Feuer">
> [ITEM NAME] is free with purchase from now until we sell out!
> Don& #39;t wait - these will go fast!

Examples (see images)
Campaign # 5 Brand birthday email

Purpose:
> Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story.
> Drive revenue with a discount code so subscribers can celebrate and support your brand

Segment:
> Engaged list
Subject Line Ideas:
> BIRTHDAY SALE https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎊" title="Konfettiball" aria-label="Emoji: Konfettiball"> A gift for you, from us!
> [INSERT OFFER] to celebrate our birthday
> Happy Birthday to us!

Preview Text Ideas:
> It& #39;s our birthday and we want to give you a gift!
> Yes, you read right. We& #39;re hooking you up for our birthday.
> Let& #39;s get this party started!

Examples attached
Campaign # 6 The best sellers

Purpose:
> Great campaign for brands with tons of products as the more products you sell, the more choice overwhelm customers will feel.
> Plays into social proof bias (people buy products others have bought)
2 ways to implement this campaign
> Curate list of best sellers with no discount
> Offer discount

Note: I& #39;ve included examples of both ways https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten">

Segment:
> Engaged segment (Exc recent buyers)

Subject Line Ideas:
> You need these
> These best sellers are https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸ”„" title="Feuer" aria-label="Emoji: Feuer">https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸ”„" title="Feuer" aria-label="Emoji: Feuer">https://abs.twimg.com/emoji/v2/... draggable="false" alt="đŸ”„" title="Feuer" aria-label="Emoji: Feuer">
> complements guaranteed

Preview Text Ideas:
> These are our MUST haves
> Our stuff is the COOLEST
> All the best—just for you

Examples (note the difference in discounts vs no-discounts)
Campaign # 7 Content focused

Purpose:
> Content, content, content

3 ways to do this:
> Pure education (no selling)
> Include content and products in one email
> Use content/education to boost conversions

(Examples of each included https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="RĂŒckhand Zeigefinger nach unten" aria-label="Emoji: RĂŒckhand Zeigefinger nach unten"> Keep reading!)
Segment
> Engaged Subscriber Segment

Subject Line Ideas:
> [HOW TO + INSERT TOPIC OF CONTENT] e.g. How To Groom Your Dog At Home
> [TOPIC 101] e.g. Napping 101
> [TOPIC + PRODUCT/OFFER] e.g. Prep your skin for summer + 10% off
Preview Text Ideas:
> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]
> [INSERT CONTENT TEASER]
> Hope you learn a thing or two...

Examples (pay close attention to the different angles)
//End//

Congrats on reading & #39;til the end!

But as we both know, reading isn& #39;t enough.

So I want you to do 2 things

1. Use these campaigns to go make some money!

2. Follow me @ecomchasedimond to get more Ecom Email Marketing Gems like this.
You can follow @ecomchasedimond.
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