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7 Must-Have Ecommerce Email Campaigns
These campaigns have been responsible for generating 7+ figs in revenue for our clients.
Discover:
Case Studies
The Purpose
How to segment
Subject lines ideas
Preview text ideas
//THREAD//
These campaigns have been responsible for generating 7+ figs in revenue for our clients.
Discover:
Case Studies The Purpose How to segment Subject lines ideas Preview text ideas//THREAD//
First:
These threads take time to write and the info I'm about to give for FREE can potentially make you 7 figures or more (as they have for my clients)
All I ask is that you retweet
tweet above to share the knowledge.
Second:
Bookmark this one.
Let's Go!
These threads take time to write and the info I'm about to give for FREE can potentially make you 7 figures or more (as they have for my clients)
All I ask is that you retweet
tweet above to share the knowledge.Second:
Bookmark this one.
Let's Go!
What is a campaign?
These are ONE TIME emails we send to a specific list or segment, giving them fresh content that interests them like:
> A new product
> A seasonal promotion
> A one-time promo
Objective: Maximize revenue while minimizing churn
How do you do this?
These are ONE TIME emails we send to a specific list or segment, giving them fresh content that interests them like:
> A new product
> A seasonal promotion
> A one-time promo
Objective: Maximize revenue while minimizing churnHow do you do this?
We monitor our metrics.
Best way is to start with 1 campaign/week and scale up
+ve metrics (Maximize these)
> Open rates
> Click through rates
> Conversion rates
> Revenue
-ve metrics (Minimize these)
> Spam
> Bounce
> Unsubscribes
> Customer complaints
How to implement?
Best way is to start with 1 campaign/week and scale up
+ve metrics (Maximize these)> Open rates
> Click through rates
> Conversion rates
> Revenue
-ve metrics (Minimize these)> Spam
> Bounce
> Unsubscribes
> Customer complaints
How to implement?
You want to use a campaign calendar.
Amateurs don't plan (or don't even send them lol)
Professionals (like the 7 figure brands our agency manage) plan out campaigns.
Rule of thumb: Plan out campaigns at least 30 days in advance
Let's get into some examples with Campaign # 1..
Amateurs don't plan (or don't even send them lol)
Professionals (like the 7 figure brands our agency manage) plan out campaigns.
Rule of thumb: Plan out campaigns at least 30 days in advance
Let's get into some examples with Campaign # 1..
Campaign # 1 The referral email
Purpose:
> Turn your existing customers into brand evangelists.
> Incentivize your customers to tell their friends and family about your brand.
Segment:
> Previous buyers who have been engaged with your content
Purpose:
> Turn your existing customers into brand evangelists.
> Incentivize your customers to tell their friends and family about your brand.
Segment:
> Previous buyers who have been engaged with your content
Subject line ideas:
> Here:
. Itâs for you
> Sharing is Caring
> Let us pay you for this
Preview text ideas:
> Send a friend $20 and get $20 off your order.
> Announcing a better way to share [Brand name]
> Sharing [Brand name]
Examples (Click images below)
![Subject line ideas:> Here: . Itâs for you> Sharing is Caring> Let us pay you for thisPreview text ideas:> Send a friend $20 and get $20 off your order.> Announcing a better way to share [Brand name]> Sharing [Brand name]Examples (Click images below)](https://pbs.twimg.com/media/EzqkXtzVIAg1fGH.jpg "Subject line ideas:> Here: . Itâs for you> Sharing is Caring> Let us pay you for thisPreview text ideas:> Send a friend $20 and get $20 off your order.> Announcing a better way to share [Brand name]> Sharing [Brand name]Examples (Click images below)")
![Subject line ideas:> Here: . Itâs for you> Sharing is Caring> Let us pay you for thisPreview text ideas:> Send a friend $20 and get $20 off your order.> Announcing a better way to share [Brand name]> Sharing [Brand name]Examples (Click images below)](https://pbs.twimg.com/media/EzqkZ4FVIAgjphO.jpg "Subject line ideas:> Here: . Itâs for you> Sharing is Caring> Let us pay you for thisPreview text ideas:> Send a friend $20 and get $20 off your order.> Announcing a better way to share [Brand name]> Sharing [Brand name]Examples (Click images below)")
> Here:
. Itâs for you> Sharing is Caring
> Let us pay you for this
Preview text ideas:
> Send a friend $20 and get $20 off your order.
> Announcing a better way to share [Brand name]
> Sharing [Brand name]
Examples (Click images below)
Campaign # 2 Summer time
Purpose:
> It's summer time so send a related email to play to the relevance of the season.
Segment:
> Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
> If campaign is conversion..
Purpose:
> It's summer time so send a related email to play to the relevance of the season.
Segment:
> Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
> If campaign is conversion..
focused, I'd send to your engaged list (exc recent buyers)
> If campaign more content/education focused, send to engaged list (inc recent buyers)
Subject line ideas:
> Going on an Adventure?
> Upgrade Your Summer Style
> Your Summer Staples
> If campaign more content/education focused, send to engaged list (inc recent buyers)
Subject line ideas:
> Going on an Adventure?
> Upgrade Your Summer Style
> Your Summer Staples
Preview text ideas:
> Check out our Summer lineup
> Summer is full of surprises
> Raise Your Summer Standards
Example (see attached image)
Let's move on to Campaign # 3
> Check out our Summer lineup
> Summer is full of surprises
> Raise Your Summer Standards
Example (see attached image)
Let's move on to Campaign # 3
Campaign # 3 Last Chance to Buy Email
Purpose:
> Get rid of old inventory.
Segment:
> Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Purpose:
> Get rid of old inventory.
Segment:
> Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Subject line ideas:
> Up to 40% off retiring styles!
> Going, going, almost gone...
> It's now or never
Preview Text Ideas:
> These items are disappearing...
> Last chance! Get em before they're gone!
> While they last...
Examples (see attached images)
> Up to 40% off retiring styles!
> Going, going, almost gone...
> It's now or never
Preview Text Ideas:
> These items are disappearing...
> Last chance! Get em before they're gone!
> While they last...
Examples (see attached images)
Campaign # 4 Free product with purchase
Purpose:
> Conversion focused. You're sweetening the pot to get the reader to buy.
> Works well for turning subscribers to 1st time buyers.
> Works well for turning a one-time buyer into a repeat customer.
Purpose:
> Conversion focused. You're sweetening the pot to get the reader to buy.
> Works well for turning subscribers to 1st time buyers.
> Works well for turning a one-time buyer into a repeat customer.
Segment:
> Engaged subscriber list (exc. recent buyers)
> Recent buyer = Anyone who bought in last 7-14 days
Subject line ideas:
> Your Favorite [ITEM NAME] is now FREE!
> Score your FREE [ITEM NAME]
> Free [ITEM NAME] with purchase!
> Engaged subscriber list (exc. recent buyers)
> Recent buyer = Anyone who bought in last 7-14 days
Subject line ideas:
> Your Favorite [ITEM NAME] is now FREE!
> Score your FREE [ITEM NAME]
> Free [ITEM NAME] with purchase!
Preview Text Ideas:
> Don't Miss Out On A FREE [ITEM NAME]!
> [ITEM NAME] is free with purchase from now until we sell out!
> Don't wait - these will go fast!
Examples (see images)
![Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)](https://pbs.twimg.com/media/EzqlFxiVoAEvsRs.jpg "Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)")
![Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)](https://pbs.twimg.com/media/EzqlGFpVUAIJdsv.jpg "Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)")
![Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)](https://pbs.twimg.com/media/EzqlGhjUcAMWMjd.jpg "Preview Text Ideas:> Don't Miss Out On A FREE [ITEM NAME]! > [ITEM NAME] is free with purchase from now until we sell out!> Don't wait - these will go fast!Examples (see images)")
> Don't Miss Out On A FREE [ITEM NAME]!
> [ITEM NAME] is free with purchase from now until we sell out!
> Don't wait - these will go fast!
Examples (see images)
Campaign # 5 Brand birthday email
Purpose:
> Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story.
> Drive revenue with a discount code so subscribers can celebrate and support your brand
Segment:
> Engaged list
Purpose:
> Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story.
> Drive revenue with a discount code so subscribers can celebrate and support your brand
Segment:
> Engaged list
Subject Line Ideas:
> BIRTHDAY SALE
A gift for you, from us!
> [INSERT OFFER] to celebrate our birthday
> Happy Birthday to us!
Preview Text Ideas:
> It's our birthday and we want to give you a gift!
> Yes, you read right. We're hooking you up for our birthday.
> BIRTHDAY SALE
A gift for you, from us!> [INSERT OFFER] to celebrate our birthday
> Happy Birthday to us!
Preview Text Ideas:
> It's our birthday and we want to give you a gift!
> Yes, you read right. We're hooking you up for our birthday.
> Let's get this party started!
Examples attached
Examples attached
Campaign # 6 The best sellers
Purpose:
> Great campaign for brands with tons of products as the more products you sell, the more choice overwhelm customers will feel.
> Plays into social proof bias (people buy products others have bought)
Purpose:
> Great campaign for brands with tons of products as the more products you sell, the more choice overwhelm customers will feel.
> Plays into social proof bias (people buy products others have bought)
2 ways to implement this campaign
> Curate list of best sellers with no discount
> Offer discount
Note: I've included examples of both ways
Segment:
> Engaged segment (Exc recent buyers)
Subject Line Ideas:
> You need these
> These best sellers are
> Curate list of best sellers with no discount
> Offer discount
Note: I've included examples of both ways
Segment:
> Engaged segment (Exc recent buyers)
Subject Line Ideas:
> You need these
> These best sellers are
> complements guaranteed
Preview Text Ideas:
> These are our MUST haves
> Our stuff is the COOLEST
> All the bestâjust for you
Examples (note the difference in discounts vs no-discounts)
Preview Text Ideas:
> These are our MUST haves
> Our stuff is the COOLEST
> All the bestâjust for you
Examples (note the difference in discounts vs no-discounts)
Campaign # 7 Content focused
Purpose:
> Content, content, content
3 ways to do this:
> Pure education (no selling)
> Include content and products in one email
> Use content/education to boost conversions
(Examples of each included Keep reading!)
Purpose:
> Content, content, content
3 ways to do this:
> Pure education (no selling)
> Include content and products in one email
> Use content/education to boost conversions
(Examples of each included
Keep reading!)
Segment
> Engaged Subscriber Segment
Subject Line Ideas:
> [HOW TO + INSERT TOPIC OF CONTENT] e.g. How To Groom Your Dog At Home
> [TOPIC 101] e.g. Napping 101
> [TOPIC + PRODUCT/OFFER] e.g. Prep your skin for summer + 10% off
> Engaged Subscriber Segment
Subject Line Ideas:
> [HOW TO + INSERT TOPIC OF CONTENT] e.g. How To Groom Your Dog At Home
> [TOPIC 101] e.g. Napping 101
> [TOPIC + PRODUCT/OFFER] e.g. Prep your skin for summer + 10% off
Preview Text Ideas:
> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]
> [INSERT CONTENT TEASER]
> Hope you learn a thing or two...
Examples (pay close attention to the different angles)
![Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)](https://pbs.twimg.com/media/Ezql-JZVUAUd1-l.jpg "Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)")
![Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)](https://pbs.twimg.com/media/Ezql-nsVcAwCpiX.jpg "Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)")
![Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)](https://pbs.twimg.com/media/Ezql_OgVkAca85S.jpg "Preview Text Ideas:> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]> [INSERT CONTENT TEASER]> Hope you learn a thing or two...Examples (pay close attention to the different angles)")
> [THE FEW GREATER THAN SYMBOL COULD LITERALLY JUST BE THE PREVIEW TEXT. SEEN IT WORK DECENTLY WELL]
> [INSERT CONTENT TEASER]
> Hope you learn a thing or two...
Examples (pay close attention to the different angles)
//End//
Congrats on reading 'til the end!
But as we both know, reading isn't enough.
So I want you to do 2 things
1. Use these campaigns to go make some money!
2. Follow me @ecomchasedimond to get more Ecom Email Marketing Gems like this.
Congrats on reading 'til the end!
But as we both know, reading isn't enough.
So I want you to do 2 things
1. Use these campaigns to go make some money!
2. Follow me @ecomchasedimond to get more Ecom Email Marketing Gems like this.
