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*THREAD* Don& #39;t find clients, create them
Why the big players are shutting down ad accounts to do this instead
Why the big players are shutting down ad accounts to do this instead
I was on a call last night with a guy that had 320k followers but has made $0 from it
He said it feels salesy & unnatural to sell on his profile
and he& #39;s right, it is
Here& #39;s what I told him
He said it feels salesy & unnatural to sell on his profile
and he& #39;s right, it is
Here& #39;s what I told him
The point of his social media profiles is to
1 Grab attention
2 Retain and nurture that attention
3 Point that attention to where a sale can happen
1 Grab attention
2 Retain and nurture that attention
3 Point that attention to where a sale can happen
Example - Making content about training for combat sports
Then pointing to a free video or PDF or just a DM with you on "3 exercises to rapidly increase striking power"
Clearly everyone who snags that is interested in improving their striking power
Then pointing to a free video or PDF or just a DM with you on "3 exercises to rapidly increase striking power"
Clearly everyone who snags that is interested in improving their striking power
From there either in DM or at the end of the video there can be a call to action for personalized training
Selling on the backend
But there& #39;s something much bigger that this does, it creates clients instead of finding them
Selling on the backend
But there& #39;s something much bigger that this does, it creates clients instead of finding them
When you show them why they are experiencing those symptoms and what the real root cause is
You immediately are seen by them as they expert who has the solution
It& #39;s exactly what I did and do on calls
and I just did it a little with this tweet
He explained his symptoms of why he feels resistance toward selling on his profiles
I walked him through why he feels that way, why those feelings are valid, and how to sell on the backend
and I just did it a little with this tweet
He explained his symptoms of why he feels resistance toward selling on his profiles
I walked him through why he feels that way, why those feelings are valid, and how to sell on the backend
I also demonstrated I understand him
I explained I also have a following, explained why I understand that feeling, and how I solved it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔑" title="Schlüssel" aria-label="Emoji: Schlüssel"> At no point did I say "our product has your solution"
But that conclusion is implied when you demonstrate knowing the root cause
I explained I also have a following, explained why I understand that feeling, and how I solved it
But that conclusion is implied when you demonstrate knowing the root cause
Be compelling not convincing
Lead to conclusions
Give 2+2 let them come to the conclusion of 4 which gives the thought a organic feel
It was their idea to realize you have the solution
Lead to conclusions
Give 2+2 let them come to the conclusion of 4 which gives the thought a organic feel
It was their idea to realize you have the solution
What is the difference between finding clients vs creating them?
Creating them is meeting people where they are at.
Knowing their symptoms, posting content on that, DM& #39;ing/talking with them about that
Then leading them to the true root cause for free
Creating them is meeting people where they are at.
Knowing their symptoms, posting content on that, DM& #39;ing/talking with them about that
Then leading them to the true root cause for free
Webinars and long sales pages attempt to do this
But the consumer has changed
It& #39;s also getting more expensive to drive people to landing pages with ads
Leveraging organic content they are repeatedly being exposed to/educated on the true root causes of their symptoms
But the consumer has changed
It& #39;s also getting more expensive to drive people to landing pages with ads
Leveraging organic content they are repeatedly being exposed to/educated on the true root causes of their symptoms
With webinars and sales pages it& #39;s a now or never type thing
With organic socials/email list/etc day by day they are seeing bits and pieces
Maybe on day 35 of following you something you post really clicks and they reach out
With organic socials/email list/etc day by day they are seeing bits and pieces
Maybe on day 35 of following you something you post really clicks and they reach out
Or on day 3 of following you they download a free PDF about a very specific topic
Then in that PDF it clicks from them and they schedule a call with your link at the end of the PDF
Then in that PDF it clicks from them and they schedule a call with your link at the end of the PDF
Sometimes the call doesn& #39;t close but they keep seeing the content then 4 months later flat out DM you saying "i& #39;m ready to sign up"
So there& #39;s a brief overview of what we are doing and what I am seeing shift in the market
As for the next steps...
So there& #39;s a brief overview of what we are doing and what I am seeing shift in the market
As for the next steps...
Reply to this thread on what area you want to see next
- How to make content & never run out of ideas
- What to do in DM& #39;s & on the phone
- How to validate your offer
Just lmk
Thanks for reading,
Cheershttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🥂" title="Anstoßende Gläser" aria-label="Emoji: Anstoßende Gläser">
- Yous
- How to make content & never run out of ideas
- What to do in DM& #39;s & on the phone
- How to validate your offer
Just lmk
Thanks for reading,
Cheers
- Yous
