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Simple Launch Strategy for New Amazon FBA Products
//MINI THREAD//
//MINI THREAD//
1. Optimise your product listing...
- Good & relevant title
- Strong attractive product images
- A+ Content product description
- Optimised key product features
- Good copy throughout
- Good & relevant title
- Strong attractive product images
- A+ Content product description
- Optimised key product features
- Good copy throughout
2. Conduct your keyword research...
- Find the main keywords for your item
- Reverse ASIN search the top 16 (page 1) listings
- Find a good bunch of "stealth keywords" <500 p/m
- Note them down for future reference
- Find the main keywords for your item
- Reverse ASIN search the top 16 (page 1) listings
- Find a good bunch of "stealth keywords" <500 p/m
- Note them down for future reference
3. Start an Auto PPC Campaign...
- Run an Auto PPC campaign at the suggested bid
- Leave this for 2 weeks (even if spend is high)
- After 2 weeks run an Ad report and identify themes
- Note down new keywords & competitor ASINs
- Run an Auto PPC campaign at the suggested bid
- Leave this for 2 weeks (even if spend is high)
- After 2 weeks run an Ad report and identify themes
- Note down new keywords & competitor ASINs
4. Setup a Manual PPC Campaign...
- Include all your "Stealth" keywords & Auto keywords
- Set your bids slightly higher than the suggested
- I like to set my budget to ÂŁ/$50 a day
- Monitor your spend
- Don't adjust for at least a week
- Include all your "Stealth" keywords & Auto keywords
- Set your bids slightly higher than the suggested
- I like to set my budget to ÂŁ/$50 a day
- Monitor your spend
- Don't adjust for at least a week
5. Review your PPC Campaign...
- Run an advertising report
- Highlight red anything with an ACoS >70%
- Move these to the negative keywords bucket
- Highlight green anything with ACoS <40%
- Increase your bids on these - monitor the effect
- Run an advertising report
- Highlight red anything with an ACoS >70%
- Move these to the negative keywords bucket
- Highlight green anything with ACoS <40%
- Increase your bids on these - monitor the effect
6. Constantly Adjust...
- Monitor your campaign at least weekly
- Be prepared to spend big when you start out
- Your ACoS will be high - don't worry
- PPC is just one big game of data
- Monitor your campaign at least weekly
- Be prepared to spend big when you start out
- Your ACoS will be high - don't worry
- PPC is just one big game of data
7. Glossary
- ACoS: Average Cost of Spend
- PPC: Pay Per Click
- Stealth Keywords: Under 500 searches p/m
- ASIN: Amazon Standard Identification Number
- ACoS: Average Cost of Spend
- PPC: Pay Per Click
- Stealth Keywords: Under 500 searches p/m
- ASIN: Amazon Standard Identification Number
