For your products to stand out, invest in Product Branding for customers to distinguish your Artchar from the rest. Branding serves as Business Cards as you can write your contact numbers. Be consistent in how you spell your product, if is called Artchar must not change to Archar
When you sell food products find out how you can be compliant, and know what are the health risks your product may have and how you can mitigate them because should your food cause illness or death the law will be after you. Your manufacturing space must have health certificate.
When it comes to food products know that you are competing with others Over:
Taste=Your Recipe
Quantity=The size at which you sell
Health=Is it healthy diet?
Presentation=How you serve
Branding=How you market
Packaging=How you deliver
Accessibility=Where and how to get it
Your Product must have Secret. You can dip Chicken pieces in some flour and spices but will not taste like KFC, KFC has its own 11 herbs and Spices secret, create yours and master it, once mastered, keep it as your secret.
Know what your product is made of and have measurements documented if you are looking at building a long lasting product that belongs to you unless you just want to copy what others are doing and run with it always.
DON'T LOSE THE TASTE WITHOUT WARNING:
If you lose the taste, you may lose the clients. Communicate any changes prior to making them. Change of taste and change of branding can cost you clients if it is not communicated well.
Do Research on Your Product:
Research is Very important when launching new product, and if you start selling without having done research prior,do not expect criticism from anonymous but from the people you know who will be honest with you. Take it with good heart and fix errors
Listen to Loyal Clients:
If your loyal clients say "It longer taste the same" pay attention, they know what they are missing in your Product. You can either explain the changes or investigate what might have changed, but do not ignore or deny it.
Take a Lean Approach
Lean approach is about maximizing customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. Perfect your product while introducing it to market as long the basics that may not harm business are covered
Know which compliance institute regulates your product

Clients will have more confidence in you once they notice that your product is compliant with regulatory bodies. You need to understand that some decisions are made by the board that must vote and also you have competitors.
Take your Product to the next Step:
Don't get stuck to what current clients know and love because that client base is aging with time. Be innovative to accommodate all generations with your brand designs, also your product look and feel.
Make Your Product Stand Out
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*Source: @NdzaviDerrick

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