If done right, surveys reveal the general picture, whether we like it or not. Instead of discrediting them, we need to confront what they reveal: Why are things the way they are? And what can we do in light of these findings? #PulseAsia

We need to be honest. Many of us here on Twitter are angry not because the surveys are faulty. We are angry because we disagree with the results.

It's a great disservice to the public (and ourselves, really) whenever we deny what the mirror reflects back to us.

For the information of the public, Pulse Asia regularly releases its Ulat ng Bayan, carefully prefaced with the social and political contexts that might shape public opinion during the survey.

Finally, it's not right to claim that 'I've never been asked therefore this survey is wrong'. There is a science to representative sampling.

http://www.pulseasia.ph/ulat-ng-bayan-september-2020-technical-details/

So, what's the call to action? Take a look at the survey results once again. Pause and ask whether anything could be done to convince a particular demographic that your candidate is worth voting for.

This is the benefit of properly engaging survey findings.