Earlier today, I was a Guest Speaker at a @Utiva Digital Marketing Masterclass, where I trained participants specifically on:

Instagram for Business: Caption Writing and Copywriting.

It was an awesome session.

Here are a few things I talked about: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)">

Captions are Copies, they are like blogs (microblogging) and should be treated as such...with a special touch.

When writing Captions, take note of these:

- Make it Short and to the point

- Make it conversational

- Make it free of grammatical erros

(Yea, it was intentional https://abs.twimg.com/emoji/v2/... draggable="false" alt="😉" title="Zwinkerndes Gesicht" aria-label="Emoji: Zwinkerndes Gesicht">)

-Use storytelling

- Catch the Audience/User& #39;s attention with your first line/paragraph

- Write your captions like a human; write captions like you speak. You aren& #39;t a robot so, why write captions like one

- Space your texts properly (Don& #39;t forget to still keep it very short)

- Don& #39;t forget to use a powerful CTA!

If you got some extra tips (for Captions), kindly top mine; Drop them in the comments!

I look forward to it.

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If you are in the Social Media, Copywriting and Content Marketing Space, this is a great thread you should see.

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