Read on Twitter
Ok ok. NETWORKING & MARKETING
Networking:
Reach out and connect. Actively engage with *genuine* interest about their processes, successes, posts, troubles, goals, etc. Provide support, engage in discussions, celebrate wins. Build a professional relationship. BECOME A COLLEAGUE.
Networking:
Reach out and connect. Actively engage with *genuine* interest about their processes, successes, posts, troubles, goals, etc. Provide support, engage in discussions, celebrate wins. Build a professional relationship. BECOME A COLLEAGUE.
Marketing:
Reach out and connect. Provide VALUE that, in turn, results in hiring and work. Whether in the form of solving a pain point, opening up unforeseen opportunities, or collaborating as business partners, communicate with the intention of mutual financial benefit.
Reach out and connect. Provide VALUE that, in turn, results in hiring and work. Whether in the form of solving a pain point, opening up unforeseen opportunities, or collaborating as business partners, communicate with the intention of mutual financial benefit.
These are my definitions and my interpretations. I don't hold a business degree. But I know that networking is about connecting with people as people about people things. Marketing is about connecting with people as people about money and work.
LITERALLY AS I FINISHED TYPING THIS, someone from LinkedIn sent me a message. This one said "I noticed you have a podcast. I know editing audio can be a pain. I'm an audio editor. Would you like to chat about my services?"
THAT IS FINE. This person did research and identified--
THAT IS FINE. This person did research and identified--
my potential pain point. He is providing me with value. Thankfully, I already work with a wonderful audio editor and I don't have a need for his services. At the same time, THAT marketing message was appreciated because that intent provided me with a potential value.
