—currently reading (23/4):

Contagious: Why Things Catch On - Jonah Berger

membaca ini dalam rangka nabila kehilangan idealismenya alias banting setir dari psik0logi klinis alias bismillah market research yuk pls be my friend

ya allah sedih amat hidup

—2%

i love how baru buka steakhouse, tapi ide marketing pertama yang tercetus adalah “yuk jual cheesesteak seharga 100$”.

“Wein didn’t create just another cheesesteak, he created a conversation piece.”

Damn right he did

ih mau nyobain jadinya

why shit becomes popular;
- straight up functional
- cheap
- good ass advertisement

—9%

Principles of contagiousness:
• Social currency
• Triggered
• Emotional
• Public
• Practically valuable
• Stories

—31%

this book is lowkey very fun and easy to get through yall...

Soooo this book proposed the 6 STEPPS () why things are talked, shared, and imitated thus created buzz.

Yang pertama, (S)ocial currency. Orang naturally suka kalau dinilai positive dan ninggalin kesan ke orang lain. Based from this, the way we can craft a good marketing is;

• Buat “the thing” menjadi sesuatu yang remarkable dan bikin orang merasa pengen ngasih tau ke orang lain!!

Brand Snapple ngasih trivia unik di balik tutup botol. Orang yang baca jadi excited untuk share ke orang lain karena trivianya unik & bisa jadi bahan asik untuk ngobrol

• Orang itu suka a fun game, achieving things, and are competitive.

Burberry bikin website khusus so that people can post pictures of them wearing the brand, yang bagus nanti direpost. Orang jadi berlomba-lomba create the best pictures padahal mah dibayar juga kaga

• Buat orang merasa seperti insider thru Exclusivity & Scarcity.

Produk yang “langka” akan lebih diubek-ubek orang karena mereka mikir “aduh bentar lagi udah ga ada nich mending beli sekarang deh ”.

McDonalds bikin produk (McWings kalo gasalah w lupa lol) yang emang diproduksi sedikit untuk scarcity effect tsb. Ini mengundang orang untuk bertanya-tanya, cabang mana dah yang nyedian McWings? Orang yang udah tau jadi merasa exclusive dengan these little secrets they know

I was gonna continue this thread but the author gave the summary at the end of the epilogue so I guess I'm just gonna post it here.

I was debating whether to give this book a 3 or 4 stars.. but the more i sit down and think, this book is told in an entertaining way even though some of the ideas are pretty obvious (or is that my sotoy self talking??? lol)

So yeah ended up giving it 4 stars