Read on Twitter
I& #39;ve seen a lot of misinformation being spread about how the YouTube algorithm works.
I thought I& #39;d do my best to explain what I& #39;ve learned from talking with YouTube staff, Creator Insider, and growing my channel to 300,000+ subscribers.
Big thread below
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⤵️" title="Nach rechts zeigender Pfeil mit Krümmung nach unten" aria-label="Emoji: Nach rechts zeigender Pfeil mit Krümmung nach unten">
I thought I& #39;d do my best to explain what I& #39;ve learned from talking with YouTube staff, Creator Insider, and growing my channel to 300,000+ subscribers.
Big thread below
" title="I& #39;ve seen a lot of misinformation being spread about how the YouTube algorithm works.I thought I& #39;d do my best to explain what I& #39;ve learned from talking with YouTube staff, Creator Insider, and growing my channel to 300,000+ subscribers.Big thread below https://abs.twimg.com/emoji/v2/... draggable="false" alt="⤵️" title="Nach rechts zeigender Pfeil mit Krümmung nach unten" aria-label="Emoji: Nach rechts zeigender Pfeil mit Krümmung nach unten">" class="img-responsive" style="max-width:100%;"/>
Videos aren& #39;t "pushed out" or “promoted” by the algorithm, instead viewers are served the most relevant videos for them, by the algorithm. It& #39;s a viewer focused system.
ALL platforms that suggest content to users (YouTube, Twitter, TikTok, Facebook, Instagram, LinkedIn, Twitch) are designed to do just 2 things:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔍" title="Nach links zeigende Lupe" aria-label="Emoji: Nach links zeigende Lupe"> Help users discover content they want to see.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱️" title="Stoppuhr" aria-label="Emoji: Stoppuhr"> Keep users satisfied with their time on the platform, so they keep coming back.
Help users discover content they want to see.https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱️" title="Stoppuhr" aria-label="Emoji: Stoppuhr"> Keep users satisfied with their time on the platform, so they keep coming back." title="ALL platforms that suggest content to users (YouTube, Twitter, TikTok, Facebook, Instagram, LinkedIn, Twitch) are designed to do just 2 things:https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔍" title="Nach links zeigende Lupe" aria-label="Emoji: Nach links zeigende Lupe"> Help users discover content they want to see.https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱️" title="Stoppuhr" aria-label="Emoji: Stoppuhr"> Keep users satisfied with their time on the platform, so they keep coming back." class="img-responsive" style="max-width:100%;"/>
YouTube& #39;s algorithm is no different. It suggests specific videos that it thinks a user will want to watch, and will continue suggesting videos to hopefully keep that user on the platform.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack"> The more time on platform, the more ads YouTube can run, the more money they can make.
YouTube& #39;s algorithm has changed over the years as the engineers refine which metrics best determine the content that should be recommended.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😱" title="Vor Angst schreiendes Gesicht" aria-label="Emoji: Vor Angst schreiendes Gesicht"> Previously, it looked at how many views a video had, but this incentivized clickbait and misleading titles/thumbnails.
Previously, it looked at how many views a video had, but this incentivized clickbait and misleading titles/thumbnails." title="YouTube& #39;s algorithm has changed over the years as the engineers refine which metrics best determine the content that should be recommended.https://abs.twimg.com/emoji/v2/... draggable="false" alt="😱" title="Vor Angst schreiendes Gesicht" aria-label="Emoji: Vor Angst schreiendes Gesicht"> Previously, it looked at how many views a video had, but this incentivized clickbait and misleading titles/thumbnails." class="img-responsive" style="max-width:100%;"/>
These aim to measure the "quality" of the content since a longer watch time is an indication that viewers are finding the video interesting/entertaining and relevant to the thumbnail/title.
Why? Because those videos are shown to the broadest audience, who are less familiar with your content, and less likely to click.
This makes CTR difficult to interpret as a creator
Since the algorithm doesn’t know the intent of a viewer visiting the YouTube homepage (to be entertained, to learn something, to search something) it offers a more diverse selection of videos here that it thinks the viewer is likely to watch.
HomepageSince the algorithm doesn’t know the intent of a viewer visiting the YouTube homepage (to be entertained, to learn something, to search something) it offers a more diverse selection of videos here that it thinks the viewer is likely to watch." title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏠" title="Haus" aria-label="Emoji: Haus"> HomepageSince the algorithm doesn’t know the intent of a viewer visiting the YouTube homepage (to be entertained, to learn something, to search something) it offers a more diverse selection of videos here that it thinks the viewer is likely to watch." class="img-responsive" style="max-width:100%;"/>
These recommended videos are mostly based on 2 things:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Angespannter Bizeps" aria-label="Emoji: Angespannter Bizeps"> How well the video performed (CTR + watch time) with similar viewers from the homepage.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎨" title="Farbpalette" aria-label="Emoji: Farbpalette"> What has the viewer previously watched, how often does the viewer watch a channel or videos about a topic.
Suggested/Up-Next https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Here the algorithm wants to recommend videos that a user is most likely to want to watch after they finish the current video.
This can be videos:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> with related topics
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👯♀️" title="Frauen mit Hasenohren" aria-label="Emoji: Frauen mit Hasenohren"> that performed well with similar viewers
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen"> that the viewer is very likely to watch
Here the algorithm wants to recommend videos that a user is most likely to want to watch after they finish the current video.
This can be videos:
So, how can YOU (the creator) use this info best?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖼️" title="Bilderrahmen mit Bild" aria-label="Emoji: Bilderrahmen mit Bild"> Think about how your thumbnail and title come across to NEW viewers who have never seen your videos before. Would they click?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe"> Think about the content of your video. Provide VALUE by entertaining/educating/inspiring viewers.
Two GREAT resources which anyone can use to learn more about YouTube that I& #39;d HIGHLY recommend:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> Creator Academy - https://creatoracademy.youtube.com/page/home
https://creatoracademy.youtube.com/page/home... class="Emoji" style="height:16px;" src=" https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> Creator Insider - https://youtube.com/c/creatorinsider
Especially">https://youtube.com/c/creator... this video where a lot of this info came from - https://youtu.be/9Fn79qJa2Fc ">https://youtu.be/9Fn79qJa2...
Especially">https://youtube.com/c/creator... this video where a lot of this info came from - https://youtu.be/9Fn79qJa2Fc ">https://youtu.be/9Fn79qJa2...
