How did ROSÉ achieve the impossible? : a thread

Roseanne Park ( #ROSÉ ) became a global ambassador for Tiffany And Co, which is part of LVHM, and YSL, which is part of KERING, and finally YSL Beauty, which is part of L'oréal.

First of all, these two giant companies are direct competitors. It is impossible to work with both Tiffany And Co & YSL at the same time. In that case, Rosé would have to choose either YSL or Tiffany. But Rosé, unlike usual, works with two rival companies.

Companies are developing and popularizing the appearance of their brands with Rosé. I mean, without Rosé, these brands will remain luxury brands again. The reason rival brands want Rosé is more than sales.

They want their brand to be represented by Rosé. I mean, if their goal was just to increase sales, Why would Tiffany&Co choose one of its biggest competitors? It's really because they know they're going to move Rosé's brands beyond the luxury brand.

LVMH made its largest brand acquisition to date by investing in Tiffany&Co. LVMH has shown that it expects more success from Tiffany than the 70+ companies it has in its structure with this move. That means Tiffany&Co and LVMH had to make the best choice for themselves.

Rosé was the BEST and FIRST option for them. They must have wanted rosé so badly that even having someone working for rosé's rival companies didn't stop them.

At this point, YSL and Tiffany encounter each other even more. The fact that Rosé is making incredible achievements for YSL can make Tiffany&Co open to even more new projects with Rosé.

Let me continue with an example given by everyone, imagine that Rosé is currently collaborating with Apple at the same time as Samsung. It's impossible to cooperate with two of the biggest companies like this, isn't it? Not for Rosé.

"Creative director Anthony Vaccarello has found inspiration in a new generation of chic young women – the latest being Rosé, star of the K-pop supergroup Blackpink."

Rosé was named global ambassador in June 2020. She wasn't chosen. Saint Laurent waited for Rosé one year for her to choose them. Rosé is the brand's first-ever global ambassador since it was founded 59 years ago.

YSL's market share in Asia Pacific in 2020 was a whopping %30. She was the global brand face YSL's autumn 2020 collection. iPrice Group revealed the shopping data where the interest of brand Rosé by over 1000% in some Southeast Asian countries after Rosé's campaign launch.

''Not only outstanding in music, but Rosé also has a fashion sense and a luxurious aura that is incomparable in the industry.'' Because of Rosé, Saint Laurent will open the first flagship store in Korea. Saint Laurent's Desert Film was hit because of Rosé's aided partly.

Rosé was the choice of major brands competing for the Southeast Asian market and someone who helped raise Tiffany's brand profile even before she was named tiffany ambassador. She is the first Korean celebrity to be named as Global Ambassador in Tiffany&Co's 184-year history.

What Rosé has achieved is huge. She works with amazing big brands in the fashion and jewelry industry. She also accomplished the impossible.

Rosé's name will not be mentioned with luxury brands, but the names of luxury brands will be mentioned next to Rosé.