1/ . @AnnieDuke was pursing a PhD when she suddenly pivoted to professional poker.

She pivoted again later, into being a decision strategy consultant for finance clients.

Here's how she navigated each pivot in her fascinating career and made money each step of the way 👇
2/ Annie was a psychology PhD becoming a professor.

With 1 month to go, an illness hospitalized her for a few weeks. She ended up missing the job market for that year, since those jobs are available just once a year.

She'd take a year off and wait for next year's market.
3/ Annie's brother was a professional poker player. They grew up paying cards. She'd play poker at the casinos when she visited him in Las Vegas.

During her off year, he sent her $2,400 to encourage her to play professionally. He sent poker books and gave lessons over the phone.
4/ Annie played well and made money at her local poker bar.

Her brother encouraged her to join the 1994 World Series of Poker. She won $70k in her first month.

She decided to forgo her academic career and move to Las Vegas to pursue poker instead.
5/ Annie had a strong career.

In the 2010 World Series of Poker, she finished 10th out of 512 players while 9 months pregnant with her 3rd child, the 2nd highest finish by a woman.

She won over $4M from live poker and is the top female money winner in the history of WSOP.
6/ In 2002, 8 years into her poker career, a conference for options traders invited Annie to be a speaker.

The options traders wanted to know how poker could inform their decision making. They were interested in seeing how she handled risk.
7/ Annie had her lightbulb moment: she thought poker had nothing to do with her academic career, but she was wrong.

Poker turned out to be the perfect lab to study decision making. Within 30 seconds, you could see the outcome of your decisions.
8/ Annie started building her third career as a decision strategy consultant.

Her clientele comprised of finance and business professionals. Using poker as a framework, she taught them how to handle risky decisions with limited information.
9/ Although Annie still played poker while building her consulting career, consulting gradually became a bigger part of her life.

She jokes that for most of her career, she took advantage of poor decisions, so she was atoning by helping others make better decisions.
10/ Annie retired from poker and wrote books.

Her book Thinking in Bets is a @WSJ bestseller. It embodied her decision strategy consulting practice.

All my investor friends own Thinking in Bets. I actually think about this book's information every single day. Highly recommend!
11/ You can find her @AnnieDuke.

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