[Quick thread] The secret to successful ads and email campaigns has been segmenting the ad sets and emails to target people in each step of the funnel.

The more tailored the conversation, the more likely you are to convert.

Segments I like to break out:
Audience Type: Cold or Warm
Awareness: Viewed Landing Page, product, Aware of Offer
Lead: Applied, Booked Call, added to cart, or expressed interest in working with me
Abandoned Cart: Aware of offer but have not checked out

Once broken out:
My job is to make them aware of the brand or the offer depending on the audience type. After, excite them with messaging and results so that they become a lead and learn more, then drive urgency or incentivize them if they abandon cart.

The emails and ads don't be hitting because you are putting the wrong messages at the wrong time in front of the wrong people.

Leads ignore you because you are ignorant to what they want to hear/read/know to make a decision.

Questions? Reply to this tweet and let me know.