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Tuesday's storytelling session from @aandeddb at @Media_Trust's #DigitalSpringSchool really helped me pull my head out of the detail and reconsider some of my approaches to digital storytelling.
Surprise, I made some notes into a thread!
[1/]
Surprise, I made some notes into a thread!
[1/]
[2/] #DigitalSpringSchool - why is storytelling such a powerful tool?
Stories are part of human identity
Help us connect w/ people on emotional vs rationale level
More memorable + evoke responses inside of us
Help organise disparate ideas into accessible content
Stories are part of human identity Help us connect w/ people on emotional vs rationale level More memorable + evoke responses inside of us Help organise disparate ideas into accessible content
[3/] #DigitalSpringSchool - Top tips for implementing storytelling strategies
Be single minded, pick one element of your work, focus down on that. Don’t overcomplicate the narrative
Really know your audience. Match your language and tone to your audience’s identity
Be single minded, pick one element of your work, focus down on that. Don’t overcomplicate the narrative Really know your audience. Match your language and tone to your audience’s identity
[4/] #DigitalSpringSchool - Top tips for implementing storytelling strategies cont.
Decide on the emotion you want to elicit
Have a clear call to action. Not necessary a click
Decide on the emotion you want to elicit Have a clear call to action. Not necessary a click
[5/] #DigitalSpringSchool - What’s the current digital context + how does it affect our storytelling
Individual screen time has rocketed. People online longer
Brands pivoting to more authentic tone of voice on their digital platforms – people want human connection
Individual screen time has rocketed. People online longer Brands pivoting to more authentic tone of voice on their digital platforms – people want human connection
[6/] #DigitalSpringSchool - What’s the current digital context + how does it affect our storytelling cont.
Social reach remains huge - Facebook growth 3.3% / Insta growth 11% / Pinterest growth 5% / Twitter decreased by 16% but remains main channel for reactive news content
Social reach remains huge - Facebook growth 3.3% / Insta growth 11% / Pinterest growth 5% / Twitter decreased by 16% but remains main channel for reactive news content
[7/] #DigitalSpringSchool - The right content for the right channel
Selecting the right channel for your digital content is critical
Don’t repeat same asset across channels, this will have limited effectiveness - not one size fits all
![[7/] #DigitalSpringSchool - The right content for the right channel Selecting the right channel for your digital content is criticalDon’t repeat same asset across channels, this will have limited effectiveness - not one size fits all](https://pbs.twimg.com/media/EzgkE9oXoAcm1Wk.png "[7/] #DigitalSpringSchool - The right content for the right channel Selecting the right channel for your digital content is criticalDon’t repeat same asset across channels, this will have limited effectiveness - not one size fits all")
Selecting the right channel for your digital content is criticalDon’t repeat same asset across channels, this will have limited effectiveness - not one size fits all
[8/] #DigitalSpringSchool - The change in narrative arcs
3 secs to grab audience attention online so starting with the beginning + expecting audience to watch until end is no longer a given
Traditional arc (beginning, middle, end, CTA) not always applicable now in digital
3 secs to grab audience attention online so starting with the beginning + expecting audience to watch until end is no longer a given Traditional arc (beginning, middle, end, CTA) not always applicable now in digital
[9/] #DigitalSpringSchool - The change in narrative arcs cont.
An emerging narrative arc is to invert this, + start at the beginning (even if it doesn’t make sense to your audience!) – grab their attention, and then tell you story
An emerging narrative arc is to invert this, + start at the beginning (even if it doesn’t make sense to your audience!) – grab their attention, and then tell you story
[10/] #DigitalSpringSchool - Be aware of how users of different social channels use sound (or don’t !)
![[10/] #DigitalSpringSchool - Be aware of how users of different social channels use sound (or don’t !)](https://pbs.twimg.com/media/Ezgl1mZXMAYrfQo.png "[10/] #DigitalSpringSchool - Be aware of how users of different social channels use sound (or don’t !)")
[11/end] #DigitalSpringSchool - thank you @Media_Trust, @aandeddb, @SophieChaytor and Paulina for your presentations on Tuesday - really got a lot out of and helped me really look at how we can be more impactful in our charity storytelling.
