Does the $NFLX miss mean anything for $ROKU? While the Roku Channel has grown tremendously, it may be running into tough comps next Q. The # of tweets mentioning the “Roku Channel” is up 53% YoY in Q1 but showing signs of slowing down. (1/5)
Meanwhile they are facing some tough competition among other AVOD providers, namely Pluto TV, which has roughly 4 times the social engagement as the $ROKU Channel. It isn’t showing signs of slowing down. (2/5)
However, hiring is very robust. Total job openings are up 88% since pre-pandemic levels. $ROKU is especially ramping up hiring on roles related to advertising: international monetization, infrastructure and account management for existing clients. (3/5)
$ROKU is also looking to integrate with more SSPs. Currently they seem to be working with 2 main ones in SpotX and Spotxchange. They are hiring a Director of Programmatic Partnerships to grow/develop relationships with more SSPs and DSPs. (4/5)
While $ROKU was once my biggest position, I no longer hold any position. I am not as bullish as before as I think they will struggle to convince investors of their international expansion, and content acquisition efforts. Both of which will require lots of money and patience./end
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