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As I explore what to build next, I know I want to 
optimize for low stress.
So I’ve been thinking about what it would look like to build a low-stress startup in the content space.
Here’s what’s coming up for me
(thread)
optimize for low stress. So I’ve been thinking about what it would look like to build a low-stress startup in the content space.
Here’s what’s coming up for me
(thread)
Warning: You won't find typical startup and hustle culture ideas in this thread.I don’t want to build a company around the status quo, because that’s not what I want my life to look like. /2
I want flexibility and a 30ish-hour work week.I believe working smart and spending each hour well is more important than putting in long hours. /3
Small-and-mighty teamTo build something meaningful, I’ll need the help of others.
Yet I’m not interested in growing a huge team; I’d prefer to keep the team intentionally small.
A small team can still = big impact and big profits. /4
Minimize time-sensitive contentFocus on evergreen content.
It's less stressful, less expensive, easier to systemize, and better for SEO (one of my strengths).
This is a lesson I've learned several times over. More details in this post: /5 https://alexisgrant.com/2021/04/14/news-vs-evergreen-content/
Focus on systemsI enjoy building systems for efficiency; I find it incredibly satisfying, and it tends to lower stress in a meaningful way.
I want to push myself to do this even better with my next company. /6
Embrace simplicityI'll keep content deliverables & monetization strategy as simple as possible, focusing on just 2-3 pieces instead of All The Things.
I have leaned more heavily into simplicity since becoming a parent, and now it has become a strength. /7
ResourcesI enjoyed @jasonfried's audiobook, It Doesn't Have to Be Crazy At Work, for thinking about how to build what he calls a "calm company."
https://basecamp.com/books/calm
TBH, I haven't found many other resources with this outlook. What should I check out? /8
Full blog post on my thought process for what it could look like to build a low-stress startup: /9 https://alexisgrant.com/2021/04/21/low-stress-startup/
What am I missing?What else should I think about?
Who else should I look to for inspiration? /10
