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As I explore what to build next, I know I want to 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> optimize for low stress. https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">
So I’ve been thinking about what it would look like to build a low-stress startup in the content space.
Here’s what’s coming up for mehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> (thread)
So I’ve been thinking about what it would look like to build a low-stress startup in the content space.
Here’s what’s coming up for me
I don’t want to build a company around the status quo, because that’s not what I want my life to look like. /2
I believe working smart and spending each hour well is more important than putting in long hours. /3
To build something meaningful, I’ll need the help of others.
Yet I’m not interested in growing a huge team; I’d prefer to keep the team intentionally small.
A small team can still = big impact and big profits. /4
Focus on evergreen content.
It& #39;s less stressful, less expensive, easier to systemize, and better for SEO (one of my strengths).
This is a lesson I& #39;ve learned several times over. More details in this post: /5 https://alexisgrant.com/2021/04/14/news-vs-evergreen-content/">https://alexisgrant.com/2021/04/1...
I enjoy building systems for efficiency; I find it incredibly satisfying, and it tends to lower stress in a meaningful way.
I want to push myself to do this even better with my next company. /6
I& #39;ll keep content deliverables & monetization strategy as simple as possible, focusing on just 2-3 pieces instead of All The Things.
I have leaned more heavily into simplicity since becoming a parent, and now it has become a strength. /7
I enjoyed @jasonfried& #39;s audiobook, It Doesn& #39;t Have to Be Crazy At Work, for thinking about how to build what he calls a "calm company."
https://basecamp.com/books/calm
TBH,">https://basecamp.com/books/cal... I haven& #39;t found many other resources with this outlook. What should I check out? /8
What else should I think about?
Who else should I look to for inspiration? /10
