5 dirty marketing tricks that we fall for in our everyday lives.
A thread...
A thread...
1. False Urgency.
There are two ways this presents itself, either the product is presented as to have a very limited stock, thus the customer must choose to have the product now or never.
Or the product is part of a "limited time offer," again pushing the now or never decision.
There are two ways this presents itself, either the product is presented as to have a very limited stock, thus the customer must choose to have the product now or never.
Or the product is part of a "limited time offer," again pushing the now or never decision.
This is the most popular trick in the Money Twittersphere
This tries to make the consumer feel like they& #39;ll miss out on a great opportunity if they don& #39;t buy now.
You see things like:
"14 left"
"Only for the first 5 people"
"For the next 30mins"
"Deleting after 5mins"
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This tries to make the consumer feel like they& #39;ll miss out on a great opportunity if they don& #39;t buy now.
You see things like:
"14 left"
"Only for the first 5 people"
"For the next 30mins"
"Deleting after 5mins"
2. The "one weird trick" banners.
These are incredibly successful because they got people curious enough to click. Many multi-million-dollar businesses have sprung up by relying on this one weird trick of human psychology.
These are incredibly successful because they got people curious enough to click. Many multi-million-dollar businesses have sprung up by relying on this one weird trick of human psychology.
3. Odd even pricing
Odd-even pricing is a psychological pricing strategy involving the last digit of a product or service price.
It is believed that certain prices or price ranges appeal to a certain set of buyers.
Odd-even pricing is a psychological pricing strategy involving the last digit of a product or service price.
It is believed that certain prices or price ranges appeal to a certain set of buyers.
4. The Burger Price.
If there is a small and large size (of burger, let& #39;s say) and the small is $2 and the large is $8, most people will buy the small
However, if you add a medium at $7, most people will buy the large because they say "oh it& #39;s only a dollar more than the medium
If there is a small and large size (of burger, let& #39;s say) and the small is $2 and the large is $8, most people will buy the small
However, if you add a medium at $7, most people will buy the large because they say "oh it& #39;s only a dollar more than the medium
5. False feeling of saving.
Most menus in "nicer" restaurants will have a really expensive option, this isn& #39;t actually aimed at getting people to buy that product but to make people think that everything else looks cheaper.
Most menus in "nicer" restaurants will have a really expensive option, this isn& #39;t actually aimed at getting people to buy that product but to make people think that everything else looks cheaper.
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Learn the basic techniques here.
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