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Rant incoming...
Just listened to the @ForVucksSake pod. Calling the mgmt of @gomvfc “tone deaf” hits the nail on the head. So allow me to vent....
Just listened to the @ForVucksSake pod. Calling the mgmt of @gomvfc “tone deaf” hits the nail on the head. So allow me to vent....
Get your sponsors involved with the membership base. 120+ VIB members & nobody has a clue what 90% of them do? Link them to your base. Promote them. Get them to offer members deals on their services. Don’t just take the $15k from a group, plonk them on table 110 & not engage them
There’s also a clear divide with the top 20 VIB members & the rest of the partners. Give a shit that they’re there. Maybe the Chairman or a board member can drop by their table & introduce themselves occasionally.
Be transparent on club staff. Who are they, what are their roles?
Disclose the timeline on the Marvel Stadium deal. Fans hate it, but will understand if it’s financially beneficial. Don’t just ignore their moaning. Address it.
Disclose the timeline on the Marvel Stadium deal. Fans hate it, but will understand if it’s financially beneficial. Don’t just ignore their moaning. Address it.
Update the fans on the academy. Has a site been identified? Have talks with govt been proceeding well? Is there an anticipated time line on it?
Market/Promote the club locally. Game day clinics & jumping castles are great, but more can be done. Offer all registered VIC juniors under 16 a full GA membership for FREE. If they come, they’ll need a full ticket paying adult to come along...
People aren’t coming anyway, if you jag a thousand or so, perhaps they’ll have their parent sign up in future seasons, or potentially buy a family membership. Play the long game on this.
Be transparent to your members. Openly report the position the club is in & what you’re looking for in your next manager. Spend the dollars & appoint big name manager. Don’t just settle. Shock the league. Market him & get a better coaching/fitness team around him.
Get better food outside. Get a proper cevapi stall, get a proper souv stall, get the pumpkin seed bloke a stall at the entrance. Cater to your fans. Not just plastic tasting food trucks.
Tap into the Asian & European market. They’re on our doorstep. Set up & promote sister club alliances. Their communities here are huge. There’s a massive link here you’re not even investigating.
Follow up on members seating requests. Call them at least twice a year. Give a shit about their concerns. Help where you can. Don’t just plough out the usual “we’ll see what we can do” and never follow up. Call members who haven’t attended chunks of home games. Find out why?
Pre & half time ent. Get some live Melbourne bands/DJ’s. Stop the human bubble races & hit the shirt crap. Get some ex Vuck champions & ex Socceroos out on the field to engage with the fans, offer next season free memberships, Corp suite for 16, away trip flights & accom etc.
Bring back the member forums. A lot may be venting silly things, but listen to them. They are your life blood.
Set up meetings with the terraces. Listen to their over policing concerns. Back them. They’re on your side.
Set up meetings with the terraces. Listen to their over policing concerns. Back them. They’re on your side.
There is so so much that can be done. Your fans are seeing through the bullshit.
Start working. Now.
Regards,
The now un-silent majority.
Start working. Now.
Regards,
The now un-silent majority.
