Thread by @Emmanueladiotu1, How We Did Over N7.9million From Selling A Toothpaste During The Coronavirus [...]

How We Did Over N7.9million From Selling A Toothpaste During The Coronavirus (Covid-19) Pandemic Lockdown Using The 3-Step QCC Formula

THREAD!

Last week, I sent out an email talking about how we made over N7.9 Million from selling a teeth whitening product in mid Covid-19

What I didn't write about was the 3-step QCC formular I used to achieve this

QCC means QUICK CRAZY CASH

What is the QCC formular all about?

It's a simple 3-step strategy of raising a quick cash

Here are the 3-steps

1. Find a HOT product

This is not a hard thing to do but then it requires some effort and time anyway.

And here are places you can find HOT products from:

i). Aliexpress Drop-Shipping Centre :

Aliexpress is one of the biggest e-commerce websites in the world where you can buy products from

But then what you may not know is they have a section called Drop-shipping Centre where you can find recently-added Hot selling products and even the product analysis for free.

ii). Niche Scrapper

I love to use this one but then it's not free. It's paid for, but it's worth it.

Because niche scrapper does not just give you access to Hot selling product but then you also get access to:

- Facebook ads

- links where you can source the products from

...(Aliexpress & Amazon)

- Ad creatives (videos & images) you can use for ads

- Targeting - Audience to target - especially for Facebook ads

- Product sales page - That's the page being used to sell the product

iii). Local stores

This one requires some extra work & a little bit dicey as you can't confirm whether the product is hot or not until you test it out.

But it's good as it reduces your shipping costs, stress and wait-time of shipping down a product from outside the country.

...Especially when you are selling a product in liquid form or containing a battery, as this type of products takes a longer time to arrive.

Now step 2 of the 3-step QCC formula

2. Test

One of the most important lessons I have learnt from running eCommerce over the years is this - Test a product first before you import.

And why so?

Because NUMBERS DON'T LIE.

By testing, you allow numbers to tell you whether a product is HOT or NOT.

So, test...

...first & work with the numbers - let numbers do the judgment

Because even though eCommerce is highly profitable you can also get burnt.

I remember one time we did something stupid.

This was when decided to jump this testing step and we almost lost around N500k from...

...importing one funny looking iron.

But you see, there are various ways to quickly test a product. They include:

i) Facebook to WhatsApp DM Ad

This is the easiest out of all but then this won't give you the main numbers you are looking for

Also, you don't need to design any complicated sales funnel.

Just set up a Facebook Ad & direct the traffic to send you a DM on WhatsApp to place their order.

But before doing this, here are a few things you should consider:

- Use a concise ad copy - no games, no tricks,

For instance, you want to test out whether a particular replica Airpod would sell.

Here's what the ad copy should look like:

This New Original Multi-Functional 4-in-1 Waterproof AirPods

- Works with all phones including Androids, Iphones & Ipads

- Fingerprint Touch

- Noise Cancellation

- Wireless Airpods Charging Case

- Emergency Phone Charging Power Bank

- Long-lasting Mini Hand Fan

- Super-bright Led Flashlight

You can pay on delivery

Price: N25,000

Send a message to Sola on WhatsApp 090234xxxxx81 to order.

Order Now & Get a 12" phone screen enlarger as a FREE gift + 30% discount & Free shipping

Send a message to Sola on WhatsApp 090234xxxxx81 to order

(By the way, we did over N850k in profit from just testing out this particular product. We haven't even pushed it out fully

)

- Your Facebook ads CTA should be [Send a WhatsApp message]

- Target this ad towards Facebook mobile users only - exclude desktop users

- Use WhatsApp business and set up an autoresponder message asking those who send a dm to provide their order details such as name, phone number, email, quantity, delivery address.

Now, those who are serious to buy would provide their details and then you can note them.

ii) Email list

I don't recommend this because to use this method you need a large customer list.

But the upside is you can make some cool money here even before you import the product.

So, let's say you have a customer list of about 10,000 people.

And this list is a list of people who have bought something from you recently, then it means this a HOT list.

You can send out an email to them about your new product and then give them a pre-order offer.

Something like this:

When you pre-order this XYZ product, you would get a 20% discount, free delivery and ABC product as a gift.

Pay 16,000 (save extra N4000) now instead of 20,000 and get free delivery and ABC product as a gift

Then insert your payment link and bank details in the email

PS: Be sincere and tell them when the product would arrive before they even go ahead to pay

Also, note this works better when the customer list is built around the same niche of the product you're trying to test.

For example, you sell phones and want to sell phone cases.

Note: You can use this same strategy if you have lots of social media followers.

I mean real-time valuable followers, not the dead broke ass follower built through the "urgent 2k give-away" style of getting followers

iii) Purchase conversion Facebook ads

This is for the big boys though.

And I use this because it's the best.

But then it requires some small work too.

So, to use this, you would need to create a sales funnel depending on the product you want to sell.

A sales funnel looks like this

Sales funnel 1:

Presell Page (DHV article)
                  ↓
Opt-in Page
                 ↓
Product Sales Page/ VSL + (sweet offer)
                  ↓
Order Page
                  ↓
ThankYou Page

[DHV means - Deliver High Value]

Sales funnel 2:

Product sales page/ VSL + (sweet offer)
↓
Order Page
↓
Thank You page

I prefer using Sales Funnel number 1 because it increases conversion (sales).

Next thing create at least 2 ad copies - AD COPY 1 & AD COPY 2.

You can create more

Here's a Facebook ad copy formula I use.

HOOK
   ↓
BENEFIT
   ↓
OFFER
   ↓
C.T.A

Here's an example

Product: Teeth whitener

Being so careful of your smile is a thing of the past (HOOK)

Our new teeth whitening system makes it easy to get whiter teeth in 7days. Plus, no side effect & you get a refund if it doesn't work. Try it (BENEFIT)

Enjoy a 25% discount + FREE shipping when you order within the next 48 hours. Add a timer on the website (OFFER + URGENCY)

Get yours here > link (CTA)

If you want to have multiple copies

The only thing you should change is the HOOK & maybe the OFFER

- Create at least 2 ad creatives (image or video).

But then video works better to showcase most physical products.

So, it means you would have VIDEO 1, & VIDEO 2.

- Use the Facebook Audience Insight Tool to create at least 2 different audiences and save them.

This means you would have AUDIENCE 1, & AUDIENCE 2

Note: Create the audience based on the locations you can deliver to -

- there is no point in choosing a location you can't deliver to

(I can't explain how to use the FB Audience Insight tools inside this thread because it needs a practical showing. But then I would be showing you guys during my free online eCom class the Sunday 25th

register here to attend: http://bit.ly/qcc-class

So...

Action Time.

- Connect your pixel to your "thank-you page" so you'll be able to track conversions.

- Then, create an Fb conversion ad.

For Fb Ad Levels, go to Campaign Level - turn on "Campaign Budget Optimization"

Then, set your daily budget to at least N10,000 per day or $20 in case you're using a dollar ad account.

For Facebook Ad-Set level

i). Conversion Event Location - select website

ii). Pixel - Select the connected purchase event

iii). Audience - use AUDIENCE 1 & uncheck Detailed Targeting Expansion & then exclude Facebook access (mobile) feature phones

Next

Facebook Ads level

Identity: Facebook Page

Use a page name that resonates with the product you want to sell.

E.g P&T Gadgets for phones and phone accessories.

Ad Set-up Format - Select a single image or video

Ad Creatives - Use "AD COPY 1" + "VIDEO 1"

Then duplicate the ad into 3

At every one of the ad, use one of the duplicates:

"AD COPY 1" + "VIDEO 2"

"AD COPY 2" + "VIDEO 1"

"AD COPY 2" + "VIDEO 2"

Now, go back to the Ad-set level and duplicate just a copy from the initially created one.

And then edit the duplicate and use AUDIENCE 2.

At the end of it all, you would have 2 adset & 8 Ads running under one campaign with just an N10,000 ($20)daily ad budget.

Publish the ad and allow it to go through 3 days learning phase before you scale up

Omo! this thread is getting too lengthy. I may have to brief up some things as we go along

Now stage 3 out of the 3-steps QCC formular

3. Selling.

If your ad goes well, then it's time to cash in some money

Set up, 2 teams.

Team A - Handles order confirmation

(1person may be enough for a start and he/she could be a virtual staff in case you do not have a physical office).

Team B - Handles logistics (1 person is enough depending on the number of products you're pushing out).

PS: You can be both Team A&B, at least for a beginner

Now, the results.

So, based on what we've done, eCommerce usually brings in up to 70% sales.

Because we use POD, this means 70% of total POD orders usually end up picking up and paying for their orders (R&P)

But keeping your conversion around this % all depends on your team

Because fast order confirmation & quick delivery time helps reduces cancelled orders.

But remember we are still testing

So, let's say the product you are even testing via ads is not available.

And maybe it would take an extra 5days to get it down from China

Then you can call the customers and inform them that you ran out of orders.

But then you are expecting some shipment in Xdays and inform them of when they should expect the delivery based on your calculations now.

And then even after the product has arrived,

The customer still needs to be called again and re-informed and re-confirmed.

3a Scaling

This is for the bigger boys though.

Because before you get to this point:

- Your product should be readily available.

- Set up a standard delivery system across country

- Understand your expenses.

Scale-up stage 1

- sweeten up your offers to make your customers buy more

E.g Buy 2 of these XYZ & Get 1 for free

Buy 3 Get extra 1 + free gift + extra 10% discount

Buy 4 get 2 free + 2 XYZ as a free gift + extra 25% discpunt

This is called an optimised sale.

And the idea is to make more sales from just one single Ad & get a customer to buy more.

Doing this means you get them with the same amount you'd have spent on getting one sale

And then you use one shipping fee to process all their orders.

70% of the shipping fee and ad cost per CPR can be used to sweeten up the offer while you keep the remain 30% as profit from just one sale.

Let's say it would cost you

1500 x 4 = 6000 to get 4 orders from your Ad cost per CPR

2000 X 4 = 8000 to ship the orders to 4customers

Now if you can get one single customer to buy 4 of the product

It means you would make an extra 4,500 from your ad cost

+ extra 6,500 from shipping that would have been used to ship to 4 different customers

That's an extra 11k made from getting just 1 person to buy 4pcs

So, to get 1 person to buy at least 4pcs of the product you may need to use 70% of your extra 11,000 to sweeten up the offer

This is advanced tho and has to do with running a few calculations based on the numbers you have gotten from the test ad you ran

Scale-up stage 2 - Your Facebook ads

This is advanced too and it is not what I can explain in just writing.

It is better understood when shown to you by displaying the Facebook ads manager

So, to brief up things here.

You check the ad and look out for the audience,

creatives, platform, age, gender, device, a placement that best performed.

Here is what you do with this data

First - Create a new ad and use the performance data you got from the test

Two - Duplicate test ad from the campaign level and edit the duplicates to kill...

...some of the audience + ads that underperformed and increase the ad budget by 25%

If it goes well, then keep increasing the ad budget by 25% every 30hrs & stop when you get to your main budgeted daily ad spends based on the numbers of orders your team can process a day

Four - Find a new audience and create a new ad and follow through the same steps over again

This thread is getting so long, but this 3-step QCC formula works like crazy

And it's exactly what we did that brought in over N4.4million in profits from 7.9million revenue...

...selling a teeth whitening paste

Here's a summary:

Step 1

Fing a product - an evergreen product

Product name: Teeth Whitening Kit

Step 2:

Test Ad: over 100 orders rolled in within the first week of selling.

Then we imported 500 pcs and was able to deliver...

...to 33% out of the people who ordered during the test ad

Step 3:

Scaled up and sold the remaining pcs.

And then we found the product in a local shop around and started buying from them

Here's what the numbers look like

Product cost + shipping from China down to Lagos = N1600

Ad cost = N800 CPR (Cost per result)

Shipping cost = 2,000 (average)

Total Cost = 4,400

Selling price = 9,900

9,900 - 4,400

Profit per sale = 5,500 X 800pcs sold

Net profit = N4.4m

Below is a screenshot of the formcraft plugin we were using to receive an order before we moved to an autoresponder

This 3-step QCC formula does not only work for physical product.

It can also be used for digital products

I've used it for different projects that did big numbers too.

Well, I know some of the things I explained in this thread might sound like Swahili.

And that's why I would be having a Free online webinar on Sunday 25th of this month.

During this class, I will be using this 3-step QCC formula to teach about running a profitable eCommerce in Nigeria

And I will be giving out a full blueprint of the entire...

...QCC formula that we used to make 4.4 million naira in 50 days.

You'll also get access to 3 plug & play done-for-you campaigns that brought in millions in profit.

One of this plug & play done-for-you campaign would make a lot of money at this time of Ramadan.

3. And also, I will practically walk you through this same Teeth whitening toothpaste that made me 4.4m during the coronavirus (covid-19) pandemic lockdown

I will practically show you everything I did.

4. Plus, you would get to ask questions while I answer all your...

...questions too during the class

The class is FREE & would hold on Zoom

To attend this class - kindly register for it through the link below

http://bit.ly/qcc-class

Retweet & help some get this info

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