I& #39;ve written for publications like Entrepreneur & Business Insider.

I& #39;ve drafted countless landing pages, and ghost-written for the biggest names in marketing.

Here are tips guaranteed to improve your copywriting https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Audience + objective first:

Before writing, identify both.

Audience dictates tone, style, depth of information.

Objective dictates format, delivery, goals.

Don& #39;t write until you know:

1. Who is reading
2. What the reader should do/learn

Attention + flow.

People have short consideration spans, not attention spans. (h/t @julian)

Your goal:

Get them to read the next line.

How? Bucket brigades; bridge-phrases that drive the reader& #39;s attention to keep reading, line after line.

Example:

Ask questions that drive attention to your CTA.

This will push them beyond your headline, subject line, or intro paragraph toward valuable content.

"Don& #39;t think you can make your pages look this good?"

Now the reader can& #39;t help but click to find out more.

Use copywriting formulas as your base.

One of my favorites is P-A-S:

Problem: identify a problem your audience faces.

Agitate: address what makes that problem stressful. Highlight emotions.

Solve: Offer a solution.

Whether it& #39;s a tweet, essay, or landing page, clarity is your goal.

Make complex ideas appear simple by removing:

• Difficult to read words
• Filler sentences
• Jargon

"No one will ever complain that you’ve made things too simple to understand." - @annhandley

Read content from prolific writers and thinkers.

These books will improve your writing:

• Ogilvy on Advertising
• Adweek Copywriting Handbook
• Made to Stick
• The Boron Letters
• Zero to One
• The Art of the Click
• Breakthrough Advertising
• The War of Art

Leverage writing tools. Here are some of the best:

• Grammarly
• Copy AI
• Hemingway App
• Writer

These tools will help you refine tone, style, vocabulary, readability, and even inspire creativity.

I hope you enjoyed this thread! I write a few like this each week @jmoserr if you care to follow along https://abs.twimg.com/emoji/v2/... draggable="false" alt="😄" title="Lächelndes Gesicht mit geöffnetem Mund und lächelnden Augen" aria-label="Emoji: Lächelndes Gesicht mit geöffnetem Mund und lächelnden Augen">

Here& #39;s the first tweet, a RT would go a long way if you& #39;re feeling generous https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/jmoserr/status/1384510874417651718?s=20">https://twitter.com/jmoserr/s...