I've written for publications like Entrepreneur & Business Insider.

I've drafted countless landing pages, and ghost-written for the biggest names in marketing.

Here are tips guaranteed to improve your copywriting

Audience + objective first:

Before writing, identify both.

Audience dictates tone, style, depth of information.

Objective dictates format, delivery, goals.

Don't write until you know:

1. Who is reading
2. What the reader should do/learn

Attention + flow.

People have short consideration spans, not attention spans. (h/t @julian)

Your goal:

Get them to read the next line.

How? Bucket brigades; bridge-phrases that drive the reader's attention to keep reading, line after line.

Example:

Ask questions that drive attention to your CTA.

This will push them beyond your headline, subject line, or intro paragraph toward valuable content.

"Don't think you can make your pages look this good?"

Now the reader can't help but click to find out more.

Use copywriting formulas as your base.

One of my favorites is P-A-S:

Problem: identify a problem your audience faces.

Agitate: address what makes that problem stressful. Highlight emotions.

Solve: Offer a solution.

Whether it's a tweet, essay, or landing page, clarity is your goal.

Make complex ideas appear simple by removing:

• Difficult to read words
• Filler sentences
• Jargon

"No one will ever complain that you’ve made things too simple to understand." - @annhandley

Read content from prolific writers and thinkers.

These books will improve your writing:

• Ogilvy on Advertising
• Adweek Copywriting Handbook
• Made to Stick
• The Boron Letters
• Zero to One
• The Art of the Click
• Breakthrough Advertising
• The War of Art

Leverage writing tools. Here are some of the best:

• Grammarly
• Copy AI
• Hemingway App
• Writer

These tools will help you refine tone, style, vocabulary, readability, and even inspire creativity.

I hope you enjoyed this thread! I write a few like this each week @jmoserr if you care to follow along

Here's the first tweet, a RT would go a long way if you're feeling generous https://twitter.com/jmoserr/status/1384510874417651718?s=20