I& #39;ve helped 4 B2B subscription services go from zero to £1 million+

- All are still in business today.
- All did it with fewer than 10 people.
- 99% of revenue via self-service @stripe payments.

The first £100K was always hardest.

The rest came from repeating what worked.
Repeating what worked is the 2nd hardest thing.

- It& #39;s boring.
- It& #39;s not always obvious what worked.
- Everything else will try to suck away your attention.

If you enjoy coming up with new ideas you& #39;ll really struggle.

You need someone to help you say "no".
Most businesses I& #39;ve worked with didn& #39;t make it.

- 5 years of startups that made near-zero sales.
- Then 5 years of working with a few that got stuck.
- All the £1 million milestones were in the last 5 years.

15 years to get here.

I& #39;m a slow learner.
The sad story of my first self-service, revenue-generating SaaS:

- Years of work then $40K funding.
- Over 20,000 user sign ups and $1K MRR.
- A painful cofounder breakup and a 7 figure* exit.

9 years on it& #39;s a horrible content marketing site.
*Pesos

Another painful thing about that business was that it was before @stripe.

The amount of time and effort that went into adding payments was excruciating.

Then we learned our providers* couldn& #39;t/wouldn& #39;t support porting...
...so when I sold it the easiest thing to do was cancel all the paying customers and hope they& #39;d sign up again.

* Back then you had to have three seperate relationships (bank, gateway and processor) just to accept Visa and Mastercard! (I& #39;d already seen friends burned by PayPal)
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