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I've helped 4 B2B subscription services go from zero to £1 million+
- All are still in business today.
- All did it with fewer than 10 people.
- 99% of revenue via self-service @stripe payments.
The first £100K was always hardest.
The rest came from repeating what worked.
- All are still in business today.
- All did it with fewer than 10 people.
- 99% of revenue via self-service @stripe payments.
The first £100K was always hardest.
The rest came from repeating what worked.
Repeating what worked is the 2nd hardest thing.
- It's boring.
- It's not always obvious what worked.
- Everything else will try to suck away your attention.
If you enjoy coming up with new ideas you'll really struggle.
You need someone to help you say "no".
- It's boring.
- It's not always obvious what worked.
- Everything else will try to suck away your attention.
If you enjoy coming up with new ideas you'll really struggle.
You need someone to help you say "no".
Most businesses I've worked with didn't make it.
- 5 years of startups that made near-zero sales.
- Then 5 years of working with a few that got stuck.
- All the £1 million milestones were in the last 5 years.
15 years to get here.
I'm a slow learner.
- 5 years of startups that made near-zero sales.
- Then 5 years of working with a few that got stuck.
- All the £1 million milestones were in the last 5 years.
15 years to get here.
I'm a slow learner.
The sad story of my first self-service, revenue-generating SaaS:
- Years of work then $40K funding.
- Over 20,000 user sign ups and $1K MRR.
- A painful cofounder breakup and a 7 figure* exit.
9 years on it's a horrible content marketing site.
- Years of work then $40K funding.
- Over 20,000 user sign ups and $1K MRR.
- A painful cofounder breakup and a 7 figure* exit.
9 years on it's a horrible content marketing site.
*Pesos
Another painful thing about that business was that it was before @stripe.
The amount of time and effort that went into adding payments was excruciating.
Then we learned our providers* couldn't/wouldn't support porting...
Another painful thing about that business was that it was before @stripe.
The amount of time and effort that went into adding payments was excruciating.
Then we learned our providers* couldn't/wouldn't support porting...
...so when I sold it the easiest thing to do was cancel all the paying customers and hope they'd sign up again.
* Back then you had to have three seperate relationships (bank, gateway and processor) just to accept Visa and Mastercard! (I'd already seen friends burned by PayPal)
* Back then you had to have three seperate relationships (bank, gateway and processor) just to accept Visa and Mastercard! (I'd already seen friends burned by PayPal)
