Check out the guidance led by @tracyepton and the Behavioural Science and Disease Prevention Taskforce, on optimising vaccine uptake for COVID-19. UPTAKE should be considered (see thread for details) 1/7

https://www.bps.org.uk/news-and-policy/using-behavioural-science-could-give-vital-boost-vaccination-uptake-say

Understanding – people will be more likely to get the vaccination if they understand the safety of the vaccine, the benefits to themselves, their communities, any potential side effects and what they need to do post-vaccination 2/7

Personalise – people need to receive messages which are personalised to their needs, for example in certain languages and via accessible mediums 3/7

Trust – dispelling misinformation is vital, messages need to state the facts and be delivered by trusted members of the community 4/7

Address barriers to access – practical as well as psychological barriers need to be addressed. For instance, vaccination centres should be accessible within local communities 5/7

Keep it brief – avoid jargon and keep messages clear
Evidence of effectiveness – showcase the evidence for how well the vaccination works, and the benefit of getting the vaccination for not just themselves but loved ones and society as a whole 6/7

See here for the review that much of the guidance was based on https://www.mdpi.com/2076-393X/9/2/72
led by @DrSLawesWickwar 7/7